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Samenvatting CONCEPTEN CHECKLIST - Media-economie en mediastructuren
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Concepten checklist Media-economie en mediastructuren
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ME: Concepten checklistWat is media-economie?
o Macro-economie
o Micro-economie
o Theories of the firms
o Neoklassieke theorie
o Homo economicus
o Winstmaximalisatie
o Trade-off
o Opportuniteitskost
o Agency theorie
o Principal-agency probleem
o Incentives
o Transactiekostentheorie
o Transactiekost
o Controlekost
o Vaste kosten
o Variabele kosten
o Marginale kosten
o Productiefunctie
o Break-even punt
o Dual product
o Demand uncertainty
o Cultural good
o Public good
o Experience good
o Intangibility
o Sunk costs
o Public service
Marktstructuren
o Industriële Organisatie (IO)
o Programmatic buying (real-time)
o Intrededrempel
o Perfecte competitie
o Monopolistische competitie
o Oligopolie
o Kartelvorming
o Sneeuwbaleffect
o Monopolie
o Natuurlijke monopolies
o Structure-conduct-performance (SCP)
o Economies of scale
Gilles ME: Concepten checklist 1
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