MBA 706- MODULE 6 COMPLETE QUESTIONS WITH 100% RATED CORRECT ANSWERS |
GRADED A+ | 2025/2026 LATEST UPDATE
What is attention to TQM? focusing on activity- delivery schedules, customer service, billing
accuracy, clear advertising strategies, etc., which can impact customer satisfaction. the TQM
goals will remain empty rhetoric, unless employees are empowered with authority and
responsibility.
Start back at org. for impl.
Input controls Must occur before strategy implementation, For a marketing strategy to be
successful, the firm must invest in the proper resources to see it through as it cannot be
implemented properly without an adequate budget, and well-trained marketing, sales,
customer service, and customer contact staff (among other things).
Process contorls occurs during implementation of the strategy, or in the case of
management's commitment to the marketing strategy, is demonstrated at this time. The
primary function of process controls are to influence employee behavior positively
Output controls which evaluate goal and objective achievement using key performance
indicators (KPIs) during implementation and after the strategy implementation has finished.
Formal performance standards - often expressed in measurable terms as KPIs - are developed
within the marketing plan. A comparison is made between the target KPIs, and the actual level
of KPIs achieved to gauge the success of various marketing program activities.
Marketing goals are meant to be accomplished by the marketing plan as a whole
Marketing objectives are achievements that contribute to the accomplishment of a
marketing goal.
, Key performance indicators (KPIs) they are the performance indicators most important to
evaluating your marketing plan's success or failure.
Metrics are numbers (measurements) you want to track over time to see if they will improve
or decline, but they aren't KEY performance indicators.
SMART specific, measurable, achievable, realistic, timed - set to be accomplished by some
date).
contingency plans plans by thinking through the portion of their strategy that seems to be
most at risk of going wrong and planning alternative actions that can be implemented if early
tracking of KPIs suggests that the strategy seems to be in danger of failing
Relationship marketing is the strategic process by which a firm builds and maintains long-
term relationships with customers (both channel members and ultimate consumers) in a
manner that benefits both the firm and the customer. Relationship marketing focuses on on
four-step process.
four steps of relationship marketing build connections, engaging, develop relationships, and
earning trust.
What is customer engagement Most marketers equate this term with the frequency and
duration of your customer's interactions with your marketing efforts.
customer experience (CX) an integral element of relationship marketing.
CRM involves establishing, maintaining and enhancing long-term relationships with
customers
GRADED A+ | 2025/2026 LATEST UPDATE
What is attention to TQM? focusing on activity- delivery schedules, customer service, billing
accuracy, clear advertising strategies, etc., which can impact customer satisfaction. the TQM
goals will remain empty rhetoric, unless employees are empowered with authority and
responsibility.
Start back at org. for impl.
Input controls Must occur before strategy implementation, For a marketing strategy to be
successful, the firm must invest in the proper resources to see it through as it cannot be
implemented properly without an adequate budget, and well-trained marketing, sales,
customer service, and customer contact staff (among other things).
Process contorls occurs during implementation of the strategy, or in the case of
management's commitment to the marketing strategy, is demonstrated at this time. The
primary function of process controls are to influence employee behavior positively
Output controls which evaluate goal and objective achievement using key performance
indicators (KPIs) during implementation and after the strategy implementation has finished.
Formal performance standards - often expressed in measurable terms as KPIs - are developed
within the marketing plan. A comparison is made between the target KPIs, and the actual level
of KPIs achieved to gauge the success of various marketing program activities.
Marketing goals are meant to be accomplished by the marketing plan as a whole
Marketing objectives are achievements that contribute to the accomplishment of a
marketing goal.
, Key performance indicators (KPIs) they are the performance indicators most important to
evaluating your marketing plan's success or failure.
Metrics are numbers (measurements) you want to track over time to see if they will improve
or decline, but they aren't KEY performance indicators.
SMART specific, measurable, achievable, realistic, timed - set to be accomplished by some
date).
contingency plans plans by thinking through the portion of their strategy that seems to be
most at risk of going wrong and planning alternative actions that can be implemented if early
tracking of KPIs suggests that the strategy seems to be in danger of failing
Relationship marketing is the strategic process by which a firm builds and maintains long-
term relationships with customers (both channel members and ultimate consumers) in a
manner that benefits both the firm and the customer. Relationship marketing focuses on on
four-step process.
four steps of relationship marketing build connections, engaging, develop relationships, and
earning trust.
What is customer engagement Most marketers equate this term with the frequency and
duration of your customer's interactions with your marketing efforts.
customer experience (CX) an integral element of relationship marketing.
CRM involves establishing, maintaining and enhancing long-term relationships with
customers
