MAR 3023 (UCF) Chapter 10 correctly
answered already passed
Marketing Research Process - correct answer 1. Defining the objectives and research needs
2. Designing the research
3. Data collection process
4. Analysing data and developing insights
5. Action plan and implementation
1. Defining Objectives and Research Needs - correct answer What information is needed to answer
specific research questions?
How should that information be obtained?
2. Designing the research - correct answer type of data and type of research necessary to collect
them.
3. Collecting data - correct answer Data can be collected from primary or secondary data sets.
Primary data - correct answer information collected for the specific purpose at hand
Secondary data - correct answer pieces of information that have already been collected from other
sources and usually are readily available
Sample - correct answer a group of customers who represent the customers of interest in a research
study
4. Analyzing data and developing insights - correct answer Converting data into information to
explain, predict and/or evaluate a particular situation.
Data - correct answer raw numbers or facts that describe the characteristics of an event or object
answered already passed
Marketing Research Process - correct answer 1. Defining the objectives and research needs
2. Designing the research
3. Data collection process
4. Analysing data and developing insights
5. Action plan and implementation
1. Defining Objectives and Research Needs - correct answer What information is needed to answer
specific research questions?
How should that information be obtained?
2. Designing the research - correct answer type of data and type of research necessary to collect
them.
3. Collecting data - correct answer Data can be collected from primary or secondary data sets.
Primary data - correct answer information collected for the specific purpose at hand
Secondary data - correct answer pieces of information that have already been collected from other
sources and usually are readily available
Sample - correct answer a group of customers who represent the customers of interest in a research
study
4. Analyzing data and developing insights - correct answer Converting data into information to
explain, predict and/or evaluate a particular situation.
Data - correct answer raw numbers or facts that describe the characteristics of an event or object
