100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Samenvatting Marketingmanagement S1 T1 $3.78   Add to cart

Summary

Samenvatting Marketingmanagement S1 T1

 26 views  4 purchases
  • Course
  • Institution

Duidelijke samenvatting

Last document update: 3 year ago

Preview 1 out of 33  pages

  • August 13, 2020
  • December 8, 2020
  • 33
  • 2019/2020
  • Summary
avatar-seller
Marketingmanagement 1
Hoofdstuk 1: Wat is marketing?
Alle activiteiten die koper en verkoper bij elkaar brengen a.d.h.v. marketingmix.
( marketingmix: 4 P’s)

DEPEST-factoren
(Niet beïnvloedbaar)
Demografisch

Economisch

Politiek/Wetgeving

Ecologisch

Sociaal-cultureel

Technisch

5 krachten van Porter (omgevingsfactoren beïnvloedbaar)




Mogelijke toetreders: Bedrijven die dezelfde producten/diensten willen aanbieden
als jij, als dit winstgevend genoeg is.
 als jouw prijzen laag staan en het voor hen niet meer winstgevend is
Afnemers (klanten: huidige + toekomstige klanten van je onderneming)
 gevoelig voor reclame of prijsveranderingen
Leveranciers: ondernemingen waar jij je producten/grondstoffen van geleverd krijgt.

Huidige concurrenten: bedrijven die ‘nu’ hetzelfde product/dienst als jou aanbieden.
 goed opgeleid personeel of lagere prijszetting
Substituten (vervangende producten/diensten): bedrijven die ‘nu’
producten/diensten aanbieden die jouw producten kunnen vervangen.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller annelienxp. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.78. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

60904 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.78  4x  sold
  • (0)
  Add to cart