Business strategy report
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Business strategy report
Executive summary
Vision, mission, and values statements of an organization are vital in guiding and organization and providing it with a sense of direction for future success. For instance, the mission of Starbu...
Vision, mission, and values statements of an organization are vital in guiding and
organization and providing it with a sense of direction for future success. For instance, the
mission of Starbucks entails not only inspiring but also nurturing the human spirit (asserted as
one cup, one person at a time, and one neighborhood. Its vision, on the other hand encompasses
treating individuals as family with the preemption that they will be loyal besides giving their all.
The values of the organization continue to play an integral role towards accomplishing the
mission and vision. They include creation of a culture of belonging and warmth where every
individual is welcomed; being present and connecting with dignity, transparency, and respect;
and delivering their best besides holding itself accountable. Other values include being
performance driven through humanity lens, challenging status quo, acting with courage, and
finding new techniques for innovation. The strategy of growing with each other and the
company, will help in accomplishing these goals and objectives, that incorporate the execution
strategy. Upon the execution of the strategy employed, it is prudent that a financial evaluation be
carried out. The evaluation strategy may involve the use of ROI (return on investments) and cost-
benefit analysis.
Vision, mission, and values statement completed in task 2, part A1.
According to Campbell, Edgar & Stonehouse (2011), mission and vision can be related to
the purpose of an organization and are often communicated in a written form. They are
statements that provide answers to questions about what the organization is, that which they
value, and the direction they are taking. For instance, the mission statement of an organization
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