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Branche werkstuk action
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Het gaat hierover de branch van de action Cijfer:8.6
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Branche werkstuk 2020Naam: T
Student
Klas: D1
Datum i
, Inhoudsopgave
Inleiding........................................................................................................................................................ 2
Hoofdstuk 1: kennismaken met de branche.................................................................................................. 3
1.1 Trends................................................................................................................................................. 3
1.2 Productontwikkelingen....................................................................................................................... 3
1.3 Wettelijke eisen.................................................................................................................................. 4
1.4 Milieumaatregelen.............................................................................................................................. 5
1.5 Keurmerken........................................................................................................................................ 6
1.6 Merken............................................................................................................................................... 7
Hoofdstuk 2: Consumentenmarketing en media in de branche....................................................................8
2.1 Verkoopkanalen.................................................................................................................................. 8
2.2 Websites............................................................................................................................................. 9
2.3 Consumentenmarketing.................................................................................................................... 10
2.4 E-mail................................................................................................................................................ 10
2.5 Social media...................................................................................................................................... 11
2.6 Vloggers en bloggers......................................................................................................................... 11
2.7 Mediavormen................................................................................................................................... 11
Hoofdstuk 3: Marketingmix van het bedrijf................................................................................................ 13
3.1 Promotie........................................................................................................................................... 13
3.2 Presentatie........................................................................................................................................ 13
3.3 plaats................................................................................................................................................ 15
3.4 Personeel.......................................................................................................................................... 16
3.4 personeel.......................................................................................................................................... 17
3.5 Prijs................................................................................................................................................... 17
3.6 Product............................................................................................................................................. 18
Hoofdstuk 4: Het assortiment..................................................................................................................... 19
4.1 Assortimentsopbouw........................................................................................................................ 19
4.2 Seizoensartikelen en/of trendartikelen............................................................................................. 19
4.3 Artikelgroep 1................................................................................................................................... 20
4.4 Artikelgroep 2................................................................................................................................... 22
Conclusie.................................................................................................................................................... 24
Bronvermelding.......................................................................................................................................... 25
1 Branchewerkstuk Trynstje van der Veen
, Inleiding
Het werkstuk gaat over de branche in de winkel. In hoofdstuk 1 gaan we het
hebben over de kennismaking van de branche, bijvoorbeeld over de trends en
productontwikkeling. In hoofdstuk 2 gaan we het hebben over
consumentenmarketing en media in de branche, bijvoorbeeld gaan we het
hebben over websites en E-mails. In hoofdstuk 3 gaan we het hebben over de
marketingmix van het bedrijf, bijvoorbeeld plaats en personeel. In hoofdstuk 4
gaan we het hebben over het assortiment, bijvoorbeeld assortimentsopbouw
en seizoensartikelen en/of trendartikelen.
Hierbij wens ik u veel lees plezier.
2 Branchewerkstuk Trynstje van der Veen
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