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Cas "Newman" Marketing International
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Case of 13 pages for the course Marketing international at ESC Pau
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, SWOT ANALYSIS1- Opportunities and threats
Opportunities Threats
• The Europe market which • A growth of the global
represents 50% of the sales competitors
• The arrival of the euro
simplified the walk for the
fixation of the prices
• A possible growth by way of
the board market
• Poland, Russia, Belgium, are
markets to exploit
, SWOT ANALYSIS
1- strenghts and weaknesses
STRENGHTS WEAKNESSES
BRAND : premiumskimming policy. WEAK BRAND: weak brand means The
new man can’t charge the same prices for
EXPORT TEAM : goods.
-Canada : flexibility and good agreement
so good results . EXPORT TEAM
signed license allows to know the brand The American subsidiary is too
and products in countries where duties bureaucratic (miss of flexibility).
are high.
PLACE :
PRICE : give exclusiveness
North of America : US dollar to avoid problems of taking control (sometimes
exchange risks. export prices are not established, new
Europ : single price. clients…)
PLACE :Lot of ways of distribution. PROMOTION : standardized
French positioning image for all
PROMOTION : strong image. countries. No text only fotos.
Inexistence of international marketing.
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