This summary is to be used as a tool to study and prepare for the first exam International communication students will have at the Hanze University of applied sciences. It is an easy to read summary which was created following the learning objectives given in the study year . I hope you find it use...
Year 1, block 1
Exploring public relations - International
Communication
Summary, Pagina 1
, Aila Kubat
11 oktober 2019
Introduction
Title Chapters / Pages
Exploring Public
ch. 1, 5, 9, 11, 14 (only pp. 270-278), 17, 21, and
Relations, fourth
pp. 156-157
edition
Visual Language pp. 108, 112-115, ch. 13 (complete)
Exploring Public relations, 4th edition:
Chapter 1: Public relations origins: definition and history
Chapter 5: Community and society: corporate social responsibility (CSR)
Chapter 9: Strategic public relations planning and management
Chapter 11: Corporate image, reputation and identity
Chapter 14 (only 270-278): Media relations publicity and public relations
Chapter 17: Issues management
Chapter 21: Public affairs
Summary, Pagina 2
, Aila Kubat
11 oktober 2019
Media theory:
Part 1: Students know what the concepts agenda setting, framing, metaphor, selection,
salience, and spin are, and how to identify these notions in the construction of daily news.
Part 2: Students are able to apply the four functions of framing to a real life case.
Part 3: Students know what the differences are between narratives, story, and plot.
Part 4: Students are able to apply Propp’s spheres of action.
Part 5: Students are able to identify the notion of equilibrium in a news story.
Part 6: Students know what media texts and intertextuality are, and how to identify and
recognize these topics in words and images in the daily news.
Part 7: Students know what an infographic is, are able to name elements of a good
infographic, and can show how an infographic can play a role in making complex data
insightful.
Summary, Pagina 3
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