IC 1.4 Orientation of the profession 2019-2020 (OTP2)
Institution
Hanzehogeschool Groningen (Hanze)
Book
Events Management
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This summary can be used as a tool to study and prepare for the 4th exam of the 1st year International Communication at the Hanze University of applied sciences. By following the learning outcomes of the structure ...
IC 1.4 Orientation of the profession 2019-2020 (OTP2)
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SUMMARY BLOCK 1.4
ORIENTATION TO THE PROFFESSION
,The reading list:
Reading economics:
Unit 1 - Introduction
1.1 - Income inequality
1.2 - Measuring income and living standards [This is about GDP]
1.3 - History's hockey stick: Growth in income
1.4 - The permanent technological revolution
2.6 - The British Industrial Revolution and incentives for new technologies
[showing a nice example of substituting technology for labor with rising wage
costs] this one’s confusing
10.9 - The central bank, the money market, and interest rates [Note: advanced!]
10.11 - The central bank's policy rate can affect spending
13.1 - Growth and fluctuations
13.3 - Measuring the aggregate economy
13.4 - components of GDP
13.8 - Measuring the economy: inflation
14.6 - Fiscal policy: How governments can dampen and amplify fluctuations
[especially the bit starting from 'The paradox of thrift' until the end; these ties
into Keynesian politics]
Unit 15 - introduction
15.1 What's wrong with inflation
15.8 Monetary Policy (only the introduction; the rest of the chapter is mainly
interesting if you want to know how the transmission mechanism works)
15.11 Macroeconomic policy before the global financial crisis
Event Management:
- Bowdin, G., Allen, J. , Toole, O’Toole, W., Harris, R., McDonnel, I. (2010).
Chapter 7: Conceptualising the event. In Events management. (2nd ed.). New
York: Routledge.
Internal communication:
Tench, R. & Yeomans, L. (2017). Exploring Public Relations. Harlow: Pearson
Education Limited. Chapter 15 Internal communication
Research:
,- Baarda, sections 3.4.2 - 3.4.4 and 4.2.
Organisation Cultures:
- Hofstede, G., Hofstede, G.J., Minkon, M. (2010). Cultures and organizations,
Software of the mind. (3rt edition). United States: McGraw-Hill. Chapters 3-10.
1.1 Income inequality............................................................................................6
1.2 MEASURING INCOME AND LIVING STANDARDS..........................................7
1.3 History’s hockey stick: Growth in income.......................................................8
1.4 The permanent technological revolution.........................................................9
2.6 The british industrial revolution and incentives for new technologies.........10
10.9 The central bank, the monay market, and interest rates............................11
10.11 The central bank’s policy rate can affect spending...................................14
13.1 growth and fluctuations...............................................................................15
13.3 measuring the aggregate economy..............................................................16
13.4 measuring the aggregate economy: the components of GDP......................17
13.8 Measuring the economy: inflation...............................................................19
14.6 Fiscal policy: how governments can dampen and amplify fluctuations
(schommelingen)................................................................................................. 22
15.11 Macroeconomic policy before the global financial crisis: inflation
targeting policy.................................................................................................... 30
EVENT MANAGEMENT: CHAPTER 4: cONCEPTUALIZING THE EVENT............31
Stakeholders in events................................................................................................. 31
The host organization................................................................................................... 32
The host community..................................................................................................... 33
Sponsors....................................................................................................................... 34
Media............................................................................................................................ 34
Coworkers.................................................................................................................... 35
, Participants and spectators.......................................................................................... 35
Creating the event concept..........................................................................................36
The marketing screen................................................................................................... 36
The operations screen.................................................................................................. 36
The financial screen..................................................................................................... 36
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