IC 1.4 Orientation of the profession 2019-2020 (OTP2)
Institution
Hanzehogeschool Groningen (Hanze)
Book
Events Management
An easy-to-follow summary that is perfect when you haven't been to the lectures!
This summary can be used as a tool to study and prepare for the 4th exam of the 1st year International Communication at the Hanze University of applied sciences. By following the learning outcomes of the structure ...
IC 1.4 Orientation of the profession 2019-2020 (OTP2)
All documents for this subject (1)
2
reviews
By: alicenguyen1 • 1 year ago
By: danielbaars70 • 2 year ago
Seller
Follow
AilaK
Reviews received
Content preview
SUMMARY BLOCK 1.4
ORIENTATION TO THE PROFFESSION
,The reading list:
Reading economics:
Unit 1 - Introduction
1.1 - Income inequality
1.2 - Measuring income and living standards [This is about GDP]
1.3 - History's hockey stick: Growth in income
1.4 - The permanent technological revolution
2.6 - The British Industrial Revolution and incentives for new technologies
[showing a nice example of substituting technology for labor with rising wage
costs] this one’s confusing
10.9 - The central bank, the money market, and interest rates [Note: advanced!]
10.11 - The central bank's policy rate can affect spending
13.1 - Growth and fluctuations
13.3 - Measuring the aggregate economy
13.4 - components of GDP
13.8 - Measuring the economy: inflation
14.6 - Fiscal policy: How governments can dampen and amplify fluctuations
[especially the bit starting from 'The paradox of thrift' until the end; these ties
into Keynesian politics]
Unit 15 - introduction
15.1 What's wrong with inflation
15.8 Monetary Policy (only the introduction; the rest of the chapter is mainly
interesting if you want to know how the transmission mechanism works)
15.11 Macroeconomic policy before the global financial crisis
Event Management:
- Bowdin, G., Allen, J. , Toole, O’Toole, W., Harris, R., McDonnel, I. (2010).
Chapter 7: Conceptualising the event. In Events management. (2nd ed.). New
York: Routledge.
Internal communication:
Tench, R. & Yeomans, L. (2017). Exploring Public Relations. Harlow: Pearson
Education Limited. Chapter 15 Internal communication
Research:
,- Baarda, sections 3.4.2 - 3.4.4 and 4.2.
Organisation Cultures:
- Hofstede, G., Hofstede, G.J., Minkon, M. (2010). Cultures and organizations,
Software of the mind. (3rt edition). United States: McGraw-Hill. Chapters 3-10.
1.1 Income inequality............................................................................................6
1.2 MEASURING INCOME AND LIVING STANDARDS..........................................7
1.3 History’s hockey stick: Growth in income.......................................................8
1.4 The permanent technological revolution.........................................................9
2.6 The british industrial revolution and incentives for new technologies.........10
10.9 The central bank, the monay market, and interest rates............................11
10.11 The central bank’s policy rate can affect spending...................................14
13.1 growth and fluctuations...............................................................................15
13.3 measuring the aggregate economy..............................................................16
13.4 measuring the aggregate economy: the components of GDP......................17
13.8 Measuring the economy: inflation...............................................................19
14.6 Fiscal policy: how governments can dampen and amplify fluctuations
(schommelingen)................................................................................................. 22
15.11 Macroeconomic policy before the global financial crisis: inflation
targeting policy.................................................................................................... 30
EVENT MANAGEMENT: CHAPTER 4: cONCEPTUALIZING THE EVENT............31
Stakeholders in events................................................................................................. 31
The host organization................................................................................................... 32
The host community..................................................................................................... 33
Sponsors....................................................................................................................... 34
Media............................................................................................................................ 34
Coworkers.................................................................................................................... 35
, Participants and spectators.......................................................................................... 35
Creating the event concept..........................................................................................36
The marketing screen................................................................................................... 36
The operations screen.................................................................................................. 36
The financial screen..................................................................................................... 36
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AilaK. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.75. You're not tied to anything after your purchase.
