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Example Corporate Communication II Assignment 2A Social Actor Analysis $3.74
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Example Corporate Communication II Assignment 2A Social Actor Analysis

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This is an example of assignment 2A of the course 'Corporate Communication II'. This assignment is about social actor analysis. This document cannot be copied and submitted, but this document can be used as an example for your own assignment.

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  • September 23, 2020
  • 22
  • 2019/2020
  • Essay
  • Unknown
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,Table of Content

Article 1: G-Star Raw celebrates 30th anniversary with recyclable fashion show 3

Article 2: G-Star Raw Announces Sustainable ‘Dyed by Nature’ Collection 5

Article 3: When it Comes to Innovation, G-Star Raw Thinks Like a Start-Up 7

Article 4: G-Star Raw Completely Transforms the Denim Production Process 10

Article 5: Pharrell Williams Announced As Co-Owner Of G-Star RAW 12

Article 6: G-Star Raw rolls out UK stores 15

Article 7: G-Star Raw has new CMO as it prepares to deliver “new point of view” 17

Article 8: FALL 2011 READY-TO-WEAR: G-Star 19

General analysis 21

References 22

,Article 1: ​G-Star Raw​ celebrates 30th anniversary with recyclable fashion show

​ aruka Srivastav
By T

Fashion brand​ G-Star Raw​ ​celebrated its 30th anniversary with a fashion show held against the
backdrop of a recyclable set design.

The set was created by​ event management company Auditoire Asia​ and ​featured guests​ sitting at an
Unloading Zone, a display of the denim innovator, an upside-down denim horse; a tricked-out kayak;
and stylish denim motor

The show opened with a performance with​ 'industrial-inspired' models​ hammering percussion to a
rhythm on a giant scaffold structure, reminiscent of the framework that held up the Apollo missions
before launch. As sirens blasted out, indication ignition, LED spots on the floor carved out pathways
for the dancers and models, who walked in 'V' shape.

The show conception was led by ​Penelope Guerineau​, executive creative director at Auditoire Asia.

Penelope Guerineau​ said: “​Fashion presentations​ often inspire and embrace the big ideas and, in that
sense, can push the boundaries of creativity. We have also arrived at a very interesting moment, where
there is a growing ​demand​ from the​ fashion industry​ for stronger emotional story-telling, in which
feeling and experience are central in delivering an authentic message.”



Actors Present/Absent Implicit/Explicit How: strategies of
exclusion and/or
impersonalization

G-Star Raw Present Explicit Objectification

Fashion brand G-Star Raw Present Explicit Objectification

Event management Present Explicit
company Auditoire Asia

Featured guests Present Explicit Assimilation as a
collective

‘Industrial-inspired’ models Present Explicit Assimilation as a
collective

Penelope Guerineau Present Explicit Individualisation

Fashion presentations Present Implicit Objectification, people
within the fashion industry
who present fashion

Clients Absent Clients are absent in the
last paragraph, clients have

, a big influence on the
demand. Backgrounding, it
is generally known that
clients have an influence
on the demand of a product

Fashion industry Present Explicit Menotonemy

The journalist Taruka More or less Both are possible here; his
Srivastav present name is mentioned but he
is not present in the rest of
the text


Active and passive actors

Active players Extracts from the texts in which they are active

G-Star Fashion brand​ G-Star Raw​ celebrated → active verb
with a degree of agency

Penelope Guerineau Penelope Guerineau said → active verb with a high
degree of agency


Passive players Extracts from the texts in which they are active

Fashion industry Growing demand from the fashion industry → no
agency

Personal and impersonal actors


Personal actors How?

Penelope Guerineau Use of full name (nomination)

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