COM2604 - Media Studies: Mass Communication and Media Theory (COM2604)
Institution
University Of South Africa (Unisa)
Book
Media Studies: Content, audiences, and production
This contains Questions and answers to the Chapters, all the questions were from previous exam papers. The last section contains 2020 exam answers, for this I scored 99% in my exam. Great for exam prep as these are all listed with the textbook page number as well for easy access
COM3703 Assignment 1 2024 Unlock your path to success with the meticulously crafted solution for COM3703 Assignment 1 2024. This comprehensive guide not only provides accurate answers to the question...
COM3703 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024
COM3703 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 Course Media Studies: Content, Audiences and Production (COM3703) Institution University Of South Africa (Unisa) Book Media St...
All for this textbook (15)
Written for
University of South Africa (Unisa)
COM2604 - Media Studies: Mass Communication and Media Theory (COM2604)
All documents for this subject (36)
1
review
By: wmaluleka17 • 3 year ago
Its good useful even
Seller
Follow
tish
Reviews received
Content preview
Table of Contents
Chapter 2 The Media in Africa ................................................................................................................ 7
Define Colonialism? ............................................................................................................................ 7
Define Post Colonialism? .................................................................................................................... 7
Define African Nationalism? ............................................................................................................... 7
Discuss the 4 postcolonial functions of the media? ........................................................................... 7
The media in Africa face various challenges Discuss any three of these challenges? ........................ 8
Chapter 3 APPROACHES TO THE STUDY OF MASS COMMUNICATION................................................... 8
Who is the communicator in mass media?......................................................................................... 8
What is meant by medium? ................................................................................................................ 9
What is the message? ......................................................................................................................... 9
Who is the audience in mass communication? .................................................................................. 9
What do we mean by communication in mass communication?..................................................... 10
CHAPTER 4 THE ROLE AND FUNCITONS OF THE MEDIA IN SOCIETY .................................................... 10
postmodern perspective and postcolonial perspective ................................................................... 10
the importance of the case of ubuntu as a normative theory.......................................................... 11
Normative theory from a post modern perspective – Post Modern society ................................... 11
New media environment? ................................................................................................................ 11
Democracy ........................................................................................................................................ 12
Diversity and pluralism?.................................................................................................................... 12
What is functionalism and what does it entail? ............................................................................... 12
Three main objections of functionalism? ......................................................................................... 12
Pluralism ........................................................................................................................................... 12
Internal and external plurality .......................................................................................................... 12
Micro-plurality .................................................................................................................................. 13
Meso-plurality ................................................................................................................................... 13
Macro-plurality ................................................................................................................................. 13
Technological Determinism? 5 P151................................................................................................. 13
The difference between hot and cool media? 5 ............................................................................... 13
The difference between technophiles and technophobes? 5 .......................................................... 14
The main criticism against technological determinism? 6................................................................ 14
The social responsibility Theory? 7 p194 .......................................................................................... 14
The Libertarian Theory? 7 p193 ........................................................................................................ 14
The authoritarian Theory? 6 ............................................................................................................. 14
Chapter 5 THE EFFECTS OF MASS COMMUNICATION .......................................................................... 15
, The four main uses associated with the uses and gratification theory? .......................................... 15
Four basic propositions of the accumulation theory ........................................................................ 16
Discuss Strauss’ theory of binary oppositions? ................................................................................ 16
Barthes Theory of Social Myth? ........................................................................................................ 16
Your own stereotypes? ..................................................................................................................... 17
3 Ways in which people change their stereotyped views of groups and people? ........................... 17
The theoretical framework of the accumulation theory? ................................................................ 17
The effects model deals with social problems backwards? 6 ........................................................... 17
The effects model treats children as inadequate. (4) ....................................................................... 17
The effects model inadequately defines its own objectives of study. (4) ........................................ 18
The effects model is selective in its criticisms of media descriptions of violence. (6) ..................... 18
Chapter 6 and 7 MEDIA, CULTURE AND THE IDEOLOGICAL POWER OF THE MEDIA ........................... 18
Preferred reading Halls theory ......................................................................................................... 18
Different reading positions Halls Theory .......................................................................................... 18
Criticism if Halls Theory .................................................................................................................... 19
False consciousness .......................................................................................................................... 19
Ideological state apparatuses ........................................................................................................... 19
Ideology............................................................................................................................................. 19
Define ideology (10) .......................................................................................................................... 19
Ideology has an important social function which allows society to function in an ordered way.
Briefly discuss the statement. (10) ................................................................................................... 20
Colonial ............................................................................................................................................. 21
African ............................................................................................................................................... 21
Postcolonial ....................................................................................................................................... 21
Globalisation ..................................................................................................................................... 21
Media as a reflection of culture? ...................................................................................................... 21
Media as a reflection of ideology...................................................................................................... 22
The process by which ideology governs the way we experience our world and establish our sense
of identity .......................................................................................................................................... 22
The concept of context is important when analysing culturally produced text ............................... 22
Polysemy ........................................................................................................................................... 23
Chapter 9 GLOBALISATION, INFORMATION COMMUNICATION TECHNOLOGY AND THE MEDIA ....... 23
The seven distinguishable internet uses and applications ............................................................... 23
Discuss three economic trends that have intensified with globalisation and the development of ICT
.......................................................................................................................................................... 24
Oral communication culture ............................................................................................................. 25
,Written and printed communication culture ................................................................................... 25
Modelling theory (social learning) .................................................................................................... 25
Social expectation theory ................................................................................................................. 26
Meaning construction theory ........................................................................................................... 26
What is theory? ................................................................................................................................. 26
DEFINITION OF MASS COMMUNICATION FROM DIFFERENT THEORETICAL PERSPECTIVES ............ 27
The media-culturalist perspective .................................................................................................... 27
The social-culturalist perspective ..................................................................................................... 27
The social-materialist perspective .................................................................................................... 27
HOW TO EVALUATE A THEORY ......................................................................................................... 27
Theoretical scope .............................................................................................................................. 27
Testability of a theory ....................................................................................................................... 27
Parsimony ......................................................................................................................................... 28
Utility/ usability of theory ................................................................................................................. 28
Heurism ............................................................................................................................................. 28
POSITIVIST APPROACH ...................................................................................................................... 28
Positivism and methodology............................................................................................................. 28
Empiricism......................................................................................................................................... 28
Behaviourism .................................................................................................................................... 29
Functionalism .................................................................................................................................... 29
BEHAVIOURAL PERSPECTIVE ............................................................................................................. 29
Identification: projection and introjection ....................................................................................... 29
Distance and play .............................................................................................................................. 30
SOCIOLOGICAL PERSPECTIVES .......................................................................................................... 30
Orientation and integration .............................................................................................................. 30
Entertainment as a value judgement................................................................................................ 30
THE ROLE AND FUNCTIONS OF THE MEDIA ...................................................................................... 31
Rhetorical perspective ...................................................................................................................... 31
Identity .............................................................................................................................................. 31
Survival .............................................................................................................................................. 31
Reality ............................................................................................................................................... 31
Knowledge ........................................................................................................................................ 31
SOUTH AFRICAN MEDIA .................................................................................................................... 32
Broadcast media in South Africa ....................................................................................................... 32
Effects studies Effects ....................................................................................................................... 34
LONG-TERM THEORIES ..................................................................................................................... 35
, Diffusion of innovation theory .......................................................................................................... 35
Modelling theory............................................................................................................................... 35
Social expectation theory ................................................................................................................. 35
Meaning construction theory ........................................................................................................... 36
Stereotype theory Media .................................................................................................................. 36
Agenda setting theory....................................................................................................................... 36
Framing ............................................................................................................................................. 36
Spiral of silence theory...................................................................................................................... 37
STEREOTYPES .................................................................................................................................... 37
Characteristics of stereotypes .......................................................................................................... 37
GLOBALISATION AND AFRICAN MEDIA ............................................................................................. 38
Liberalisation: deregulation of media landscape .............................................................................. 38
Privatisation and commercialisation of state media ........................................................................ 38
Communitarianism and community radio ........................................................................................ 38
New information and communication technologies ........................................................................ 38
Functions of media in colonial Africa Colonialist consolidation ....................................................... 39
African nationalism ........................................................................................................................... 39
Missionary activity ............................................................................................................................ 39
“Palliative treatment” ....................................................................................................................... 39
Colonialist federalism........................................................................................................................ 39
Capitalist expansion in post-war Africa ............................................................................................ 39
Anti-communism............................................................................................................................... 39
State control of post-colonial media ................................................................................................ 40
The functions of post-colonial media ............................................................................................... 40
CRITICISM OF MARX’S THEORY ......................................................................................................... 40
FALSE CONSCIOUSNESS .................................................................................................................... 41
IDEOLOGY AND KARL MARX What is ideology? ................................................................................ 41
Contemporary Issues of ICTs and Communications ......................................................................... 42
Identity .............................................................................................................................................. 42
Internet and democracy ................................................................................................................... 43
Online-identity .................................................................................................................................. 43
The media-culturalist perspective .................................................................................................... 44
EVALUATION OF A THEORY............................................................................................................... 44
Testability of a theory ....................................................................................................................... 44
Parsimony ......................................................................................................................................... 45
Utility/ usability of theory ................................................................................................................. 45
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller tish. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.97. You're not tied to anything after your purchase.
