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  3. University Of South Africa (Unisa)
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  5. MNM3714 - E-Marketing (MNM3714)

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MNM3714 Ass 03 Portfolio Assignment Essay answers

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  • Course
  • MNM3714 - E-Marketing (MNM3714)
  • Institution
  • University Of South Africa (Unisa)
  • Book
  • e-Marketing in the South African context

MNM3714 Ass 03 Portfolio Essay answers. I received 89% for this module and wish you the best of luck! To capitalize on the opportunities available, the following findings introduce key components of Mza-Style Studio’s overall digital marketing plan, and further expands on improvements to be made...

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Document information

  • September 29, 2020
  • 26
  • 2019/2020
  • Essay
  • Unknown
  • 89

Subjects

  • e marketing
  • digital marketing plan
  • website
  • online advertising
  • e commerce website
  • mobile marketing
  • e mail newsletter
  • social media campaign
  • online metrics
  • search engine optimisation

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  • University of South Africa (Unisa)
  • MNM3714 - E-Marketing (MNM3714)
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MNM3714
ASSESSMENT 546399




DIGITAL MARKETING PLAN
- Mza-Style Studio -


By


Your Name xxxxxx email




Date of submission:
2020-06-03

,Declaration




-i-

, Table of Contents
Error! Bookmark not defined. INTRODUCTION ................................................................................... 3
2 DIGITAL MARKETING PLAN............................................................................................... 3
2.1 Situation analysis ................................................................................................................................................ 3
2.2 Fusion of the e-business and e-marketing strategy ...................................................................................... 4
2.3 Formulate objectives .......................................................................................................................................... 4
2.4 Develop an implementation plan to meet the objectives .............................................................................. 4
2.5 Budgeting ............................................................................................................................................................. 5
2.6 Evaluation of plan and control of strategy ...................................................................................................... 5
3 WEBSITE ................................................................................................................................ 5
3.1 Website content’ .................................................................................................................................................. 5
3.2 Website design .................................................................................................................................................... 6
4 SEARCH ENGINE OPTIMISATION (SEO) ......................................................................... 6
4.1 On-page optimisation ......................................................................................................................................... 6
4.2 Off-page optimisation ......................................................................................................................................... 8
5 ONLINE ADVERTISING ........................................................................................................ 8
5.1 Affiliate Marketing ............................................................................................................................................... 8
5.2 Reciprical Marketing ........................................................................................................................................... 9
5.3 Viral Marketing ..................................................................................................................................................... 9
6 E-COMMERCE WEBSITE....................................................................................................10
6.1 Log-In Page......................................................................................................................................................... 10
6.2 Product List Page .............................................................................................................................................. 11
6.3 Product Details Page ........................................................................................................................................ 11
6.4 Trolley Page ........................................................................................................................................................ 12
6.5 Checkout Page ................................................................................................................................................... 12
7 MOBILE MARKETING..........................................................................................................13
7.1 Voice Channels .................................................................................................................................................. 13
7.2 Messaging Channels ......................................................................................................................................... 13
7.3 Mobile Internet ................................................................................................................................................... 14
7.4 Cellphone Features and Apps ......................................................................................................................... 14
8 E-MAIL NEWSLETTER ........................................................................................................14
8.1 Designing newsletter templates ...................................................................................................................... 15
8.2 Creating an effective newsletter ..................................................................................................................... 15
8.3 Personalisation of communication ................................................................................................................. 17
8.4 Frequency of communication .......................................................................................................................... 17
9 SOCIAL MEDIA CAMPAIGN ...............................................................................................17
9.1 Facebook ............................................................................................................................................................ 18
9.2 Instagram ............................................................................................................................................................ 19
10 ONLINE METRICS ................................................................................................................20
10.1 Measuring a Website’s Effectiveness ....................................................................................................... 20
10.2 Measuring the success of mobile marketing ........................................................................................... 21
10.3 Measuring the effectiveness of Email Marketing .................................................................................... 22
11 CONCLUSION .......................................................................................................................22
12 LIST OF REFERENCES .......................................................................................................24




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