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Summary Articles Behavioral Influence
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The notes of the lectures of the course Behavioral Influence. Mostly written in English, but also some sentences in Dutch.
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Behavioral Influence College aantekeningen (en Q&A meetings)Week 1: Q&A 1
Introduction.
Week 2: Q&A 2
Maandag 7 september 2020
Psychological reactance
Risk perception
Loss aversion
Crime punishment:
Use Naming & Shaming instead of higher fines for richer people?
False positives: being accused of something you haven’t done. Your name being
connected to something you have not done is a side effect of naming&shaming.
When is reward better and when is punishment better?
Reward can be could for studying for motivation and after a while you will become intrinsic
motivated because it turned into a habit.
Week 2 College 1 – Risk Communication
Maandag 7 september 2020
The narrow path towards trust for experts in a post-truth world.
The risk society (Beck, 1992):
- Society focused on risk and security
- Sense of uncertainty in contrast with reality (we maken ons meer zorgen terwijl het
nog nooit zo veilig is geweest)
- From natural hazards to human influence (vroeger zorgen over stormen etc en nu
maken we vooral zorgen over gevaren veroorzaakt door mensen; deze maken het
wellicht nog onzekerder, omdat we het gevoel hebben dat het mogelijk is deze te
controleren dus moeten we dat ook doen).
Mensen verongelukken meer bij vallen van keukentrapjes dan dat er een verkeerd stofje zat
in eieren. Maar die eieren kreeg veel meer media-aandacht. Mensen kijken niet goed naar
de statistieken.
Experts vs public
Experts zeggen je moet je kind laten vaccineren
Public sommigen vertrouwen de vaccins niet
risk of communication: welke communicatie vertrouw je wel/niet.
Hij geeft voorbeelden van bijvoorbeeld plane crash/kanker/etc in hoeverre mensen denken
dat het gaat gebeuren en het werkelijke gevaar.
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