structural element: one of two major infrastructural element: one of two major
decision categories addressed by a decision categories addressed by a
strategy (includes: tangible resources; e.g. strategy (includes: people / decision
buildings / equipment / computer systems rules / organizational structure choices)
2.2 Strategy
- strategies: mechanisms, by which businesses coordinate their decisions regarding their structural and
infrastructural elements; should be aligned across functional areas
- different levels of strategy (g Figure 1)
- business strategy has: clearly identify targeted customers, set time frames and performance objectives
and identify and support the development of core competencies
Figure 1: Mission Statement
• reason for existence
Top-Down Model
• core values
of Strategy • domain
Strengths / weak-nesses / core compe- Business Strategy
tencies at functional level "feed back" • targeted customers / markets
into the business strategy
• core competency
• role of s.c. partners
• time frames / performance obj.
Operations and s.c. strategies strategic alignment Other functional strategies
• business strategy g s.c. actions • marketing
• provide value to customer / market • finance
- core competencies: organizational strengths / abilities, developed over a long period of time; can take
many forms and shift over time
- functional strategies: translate a business strategy into specific actions for functional areas 1
1 e.g.: marketing, human resources, finance,...
9 -
- 11 Jannis Mertens
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller studyhelper. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.21. You're not tied to anything after your purchase.