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Summary MNB3702 Exam Summaries Chapter 11 - 17 $9.67   Add to cart

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Summary MNB3702 Exam Summaries Chapter 11 - 17

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  • October 11, 2020
  • 186
  • 2019/2020
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CHAPTER 11
STARTING
INTERNATIONAL
BUSINESS




For use with International Business, 3e
by Mike Peng and Klaus Meyer 1
9781473758438 © 2019 Cengage Learning

,LEARNING OBJECTIVES
After studying this chapter you should be able to:

1 Explain the different options for firms to start engaging in
international business.
2 Explain how firms develop resources for international business.
3 Explain how institutions influence exporting behaviour.
4 Participate in two leading debates on early stage internationalization.
5 Draw implications for practice.




For use with International Business, 3e
by Mike Peng and Klaus Meyer 2
9781473758438 © 2019 Cengage Learning

, Opening Case:
Spotify: Going Global, One Song at a Time




How has Spotify managed to successfully enter and establish
itself in markets across the world to become a global player?


For use with International Business, 3e
by Mike Peng and Klaus Meyer 3
9781473758438 © 2019 Cengage Learning

, Small and Medium Enterprises (SMEs)
• According to the EU, SMEs are companies with less than 250
employees.
• They have fewer resources than large firms, and cannot simply
buy up local firms to establish a foothold in a foreign market.
• Compared with domestic business, transaction costs are higher in
international business.
• Foreign entry requires entrepreneurs, who are leaders in
identifying opportunities and taking decisions to exploit them.
• Challenges of entrepreneurial firms occur at early stages of
internationalization, including the basic transactions they may
undertake.
• How do companies progress from their first steps to higher levels
of international business; and why are some firms, known as ‘born
globals’, able to jump ahead and internationalize early?
For use with International Business, 3e
by Mike Peng and Klaus Meyer 4
9781473758438 © 2019 Cengage Learning

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