OPEN BOEK TENTAMEN. Bestand met alle weekopdrachten van digitale communicatie plus de verbeterpunten en antwoorden! Geschreven door een tweede jaars communicatie student aan de HvA. Bevat alle informatie voor een voldoende voor je open boek tentamen!
3. Do fase: ‘Wij zijn blij dat wij onze stofzuiger bij Coolblue hebben besteld’.
2 Touchpoints:
• Website Coolblue voor het bestellen van de stofzuiger
• Mail over de specifieke bezorgtijd van de stofzuiger
Argumenten noemen bij elke fase
4. Care fase: ‘Door de goede service van Coolblue kopen wij ook andere producten bij Coolblue’.
2 Touchpoints:
• Mail met een bedankje over je aankoop
• Mail updates over acties
See Think Do Care
2
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