A summary of the course Digital Food Marketing. The notes from the lectures as well as the main information of all articles and the book "The Psychology of Food Marketing and Overeating" are provided in this summary. Examples to clarify the information are included.
Summary of the entire Digital Food Marketing course (2021/2021): lectures, interviews, and literature.
Most recent Summary Digital food Marketing sept 2021
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Tilburg University (UVT)
Business Communication And Digital Media
Digital Food Marketing (880099M6)
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Digital Food Marketing - Literature
Lecture 1 – Introduction and History of Food Marketing...................................................................2
eBook – Introduction......................................................................................................................2
Other notes from lecture................................................................................................................2
Lecture 2 – Mix of Food Marketing.....................................................................................................4
Powell, Harris & Fox (2013) – Food marketing expenditures aimed at youth: putting the numbers
in context........................................................................................................................................4
Cairns, Angus, Hastings & Caraher (2013) – Systematic reviews of the evidence on the nature,
extent and effects of food marketing to children...........................................................................5
Other notes from lecture................................................................................................................7
Lecture 3 – Effects of Food Marketing on Eating Behaviour.............................................................10
eBook Ch. 1 – Food marketing to young children.........................................................................10
eBook Ch. 2 – Food marketing to adolescents and young adults..................................................12
eBook Ch. 3 – Children’s rights with regard to food marketing....................................................15
eBook Ch. 4 – Regulations and their effectiveness.......................................................................16
Other notes from lecture..............................................................................................................18
Guest Lecture – Healthy Temptations (Roel Hermans – Leefstijl Lab)..........................................20
Lecture 4 – Theoretical understanding of Food Marketing I.............................................................23
Buijzen, Van Reijmersdal & Owen (2010) – Introducing the PCMC Model: An investigative
framework for young people’s processing of commercialized media content.............................24
Valkenburg & Peter (2013) – The Differential Susceptibility to Media Effects Model...................29
Other notes from lecture..............................................................................................................33
Lecture 5 – Theoretical understanding of Food Marketing II............................................................34
Folkvord et al. (2016) – Food advertising and eating behaviour in children.................................34
Montgomery et al. (2011) – Food marketing in the digital age: A conceptual framework and
agenda for research......................................................................................................................37
Guest lecture – Big Data & Machine Learning (Bob Peulen – Oracle/Nielsen).............................39
Lecture 6 – Advertising Literacy and Cognitive Processes Reducing Impact.....................................42
eBook Ch. 5 – Improving advertising literacy and effectiveness...................................................44
eBook Ch. 6 – Empowering consumers to choose what they want..............................................47
Lecture 7 – Healthy Food Promotion and Q&A.................................................................................49
Folkvord (2019) – Systematically testing the effects of promotion techniques on children’s fruit
and vegetable intake on the long term: A protocol study of a multicenter randomized controlled
trial...............................................................................................................................................50
eBook Ch. 7 – The promotion of healthy foods............................................................................51
Other notes from lecture..............................................................................................................53
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