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Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!
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Samenvatting The Dynamics of Persuasion, ISBN: 9781138100336 Marketing And Persuasive Communication (MPC)
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Lectures and book summary: The Dynamics of Persuasion; Marketing & Persuasive Communication VU 2020
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Samenvatting ALLE literatuur 2020-2021
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Quiz questionsQuestions
1. Which of the following is a basic component of persuasion?
a. Logic
b. Emotion
c. Free choice
d. Threat
2. The text discussed persuasion and coercion. The discussion concluded that:
a. Coercion and persuasion differ sharply
b. It is frequently difficult to differentiate persuasion from coercion
c. Coercive appeals are more emotional than persuasive messages
d. Coercion is immoral; persuasion is always moral
3. According to the definition of persuasion, which of these would NOT be regarded as a persuasive
message?
a. Television violence
b. Political commercial
c. Sales appeal via telephone
d. Folk song intended to change attitudes toward police
4. Plato criticized these early Greek scholars of persuasion. Their name has become synonymous with
glib, simplistic appeals. They are the:
a. Gyros
b. Aristotelians
c. Athenian rockers
d. Sophists
5. Let's say that Jennifer loves to hike in the woods and has pro-environmental attitudes. After clicking
on the Green Party's web site, she feels even more positively toward environmental causes. The
web site has exerted which type of persuasion effect:
a. Attitude shaping
b. Attitude changing
c. Attitude reinforcing
d. Attitude brainwashing
6. The social scientific approach to persuasion is characterized by:
a. Proposing philosophical approaches to persuasion ethics
b. Testing hypotheses through empirical methods
c. Studying persuasive messages, not people
d. Focusing on animals to understand human behavior
7. An attitude is best described as:
a. Innate, global evaluation of social objects
b. Learned, global evaluation of people, places, or issues
c. Cognitive assessments that influence thoughts, but not actions
d. Ideals; guiding principles in our lives
8. Which of these statements is NOT true of beliefs?
a. Beliefs are cognitions about the world
b. Prescriptive beliefs concern what people think should occur
, c. Beliefs are equivalent to facts
d. The expectancy value approach says that beliefs and evaluations comprise attitudes
9. According to balance theory, individuals crave which of the following?
a. Consistency among attitude elements
b. Reward for holding the right attitude
c. Social acceptance from peers
d. Skill in balancing their bodies on a tightrope
10. An accessible attitude is:
a. A strong attitude
b. One which can be automatically activated from memory
c. A negative attitude
d. A, b, and c
e. A and b only
11. When we say that an attitude performs a function, we mean that it:
a. Serves a need
b. Predicts behavior
c. Changes society
d. Tells us the right thing to do
12. A student adopts a pro-environmental attitude to get along with a new group of environmentally-
conscious friends. The attitude fulfills which function:
a. Knowledge
b. Value-expressive
c. Social adjustive
d. Utilitarian
13. Which of these is NOT true of cognitive dissonance?
a. Dissonance is a negative state that occurs when a person holds two logically inconsistent
thoughts
b. Dissonance in an unpleasant state that occurs when a person holds two psychologically
inconsistent thoughts
c. People may not always succeed in reducing dissonance, but they are motivated to try
d. One-way people reduce dissonance is to change their attitude to fit their behavior
14. Dissonance theory differs from other attitude models discussed thus far in one key way. Unlike
other models discussed so far, it emphasizes that:
a. People persuade themselves to change a problematic attitude
b. Communications can change attitudes
c. Changes in behavior can lead to changes in attitude
d. The mind plays a role in persuasion
15. A parent wants to induce a teenager to study more. According to dissonance theory, which of these
is least likely to succeed in changing the adolescent's attitude toward studying?
a. The parent gives the teenager a small, token reward for regularly hitting the books
b. Parents bestow a large reward on the teen for studying
c. Mom and dad arrange it so that their teenage child expends a lot of effort studying
d. Parents ask the adolescent to give a speech in favor of studying regularly
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