Summary
1ZV60 - Summary lecture slides (2020/2021)
- Course
- Institution
Summary of all lecture slides of the course Methodology for IE Research (1ZV60), which are given in the year 2020/2021
[Show more]
5 reviews
By: dhammie89 • 10 months ago
By: pedramfarzin • 10 months ago
By: bayanbtoush95 • 10 months ago
I got it as a package with the book summary and did not get the time to review this well, but my impression was that it's good. However, the summary is so so so good
By: rickstrating12 • 2 year ago
By: stephaniecleven • 3 year ago
Seller
Follow
juliajjn
Reviews received
Content preview
1ZV60 Methodology for IE ResearchLecture 1.1: Introduction to Research Methods
Why is good methodology important (for you)?
Methodology
• Method: “a systematic established procedure for approaching something”
• Methodology: “a system of methods used in a particular area of study”
Why YOU need to know about methods:
• Make informed choices in your projects
• Be able to plan and set-up your project
• Know how to apply methods to get good results (and avoid pitfalls!)
• Assess research critically (and understand its limitations!)
• Learn transferable skills that will be useful beyond your studies
• Gain an academic mindset
The role of theory in research
Theory: a set of general rules – at the core of research
Key Theory-Related Terminology
- Domain: all instances to which the theory is expected to apply
(e.g. all potential users of new computer technologies)
- Unit of analysis: the instance to which the theory applies
(e.g. a potential user of a new computer technology)
- Population: sub-set of the domain where the theory can be developed and/or tested
(e.g. all potential users of smartwatches in the Netherlands)
- Sample: the instances from the population that are studied
(e.g. potential Dutch smartwatch users reached via e-mail)
Three ways of theoretical reasoning
1. Induction: give a cause and an effect, induce the rule
2. Deduction: given the rule and the cause, deduce the effect
, 3. Abduction: given a rule and an effect, abduce a cause
Philosophical foundations of research methods
How can theories be supported?
Depends on your views about:
1. Ontology: what kind of objects exist in the “social world”?
Two views about how social (in business research often organizational) phenomena
and their meanings exist:
2. Epistemology: what can be considered “acceptable knowledge”?
Two views about what knowledge is and how it is produced:
Implications for methods
- Appropriate research methods depend on ontological and epistemological foundations
- Awareness of these topics helps you understand research that you encounter (most research
at TU/e is based on objectivist / positivist foundations)
The empirical cycle and the problem-solving cycle
Empirical cycle
• Used for generic business problems that many businesses encounter
• Relationships between variables
• Develop and empirically test theories
o Aim: generalizable insights, useable across contexts
• Use when “how things work” is not understood
,Problem-solving cycle
• Used for performance-related business issues
o Context specific!
• A business process that does not meet a defined performance level
(e.g. costs, quality, timeliness)
• Use when “how things are done” needs to be improved
The two cycles complement each other
Research ethics
In research, you will encounter many ethical issues…
- How can I protect participants’ privacy while making my results traceable?
- How should I deal with missing data?
- Should I drop this observation from my study?
- My results are not what my client expected…
- …
Ethical decisions are not always clear-cut.
Lecture 1.4: Research project and writing up / Introduction to assignment 1
CHAPTER 2:
Science: method for asking awkward questions and subjecting them to a reality-check, thus
avoiding the human tendency to believe whatever makes us feel good.
Role of science in organizations
• Science: structured activities aimed at observing, understanding, predicting and
controlling certain phenomena
• Empirical focus is on systematical testing using ‘data’
• Science in an organizational context: a scientific approach to systematically solve
organizational problems
Research styles
1. Basic research
- Also called pure or fundamental research
- Problem-solving of a theoretical nature
, - Little impact on action, performance or policy
decisions
- Mainly conducted at universities and research
institutes, but increasingly at companies (e.g.
Facebook, Google, Microsoft)
2. Applied research
- Practical problem-solving for business or
management issue
- Application of theoretical notions (evidence-
based solutions)
- Mainly performed at companies, but also at
universities
Research philosophies
• Research is based on reasoning (theory) and observations (data)
• Central dilemma: Can we know the world objectively, or is knowledge always a
subjective representation of reality?
• How objective is our world? Or is humanity unknowingly trapped inside a computer-
simulated reality?
The empirical cycle
Induction: the process in which a general conclusion is formed from a
limited set of specific cases (observations). Conclusion is true (till this
moment).
Deduction: form of reasoning in which the conclusion necessarily follows
from the reasons given (premises).
Theory: a set of systematically interrelated concepts, definitions, and propositions that are
advanced to explain or predict phenomena (facts).
- Narrows the range of facts under study
- Summarizes what is already known
- Suggests type of research approaches
- Can be used to predict any further (new) facts
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller juliajjn. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.28. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now