Western Governors University
C768 Technical Communication Task 1
A. Audience Analysis
Knowing your audience is important to implementing a new procedure or process. Gauging the audience’s level of knowledge of the subject matter is also essential to understanding how to communicate clearly with t...
Knowing your audience is important to implementing a new procedure or process. Gauging
the audience’s level of knowledge of the subject matter is also essential to understanding how to
communicate clearly with them. The reader’s position in the hierarchy of the company, job
duties, and opportunities for professional growth should also be taken into consideration as these
factors play into the audience’s motivation to understand additional information. Tailoring the
presentation of information to different audiences by considering demographics, culture,
language, and education level is also imperative to making sure the correct message is being
received by each specific audience and tailored towards their personal preferences. Since
technical documents are typically not meant to be read in the same style that we read textbooks
or novels, it is often best to tailor these documents by highlighting key details and summarizing
when possible.
Audience 1
This audience has a technical professional background and they have experience in the IT
field. Although they have varying levels of technical proficiency, they will at least have a basic
knowledge of the information being discussed. Technical terms can be incorporated into the
presentation without having to define basic terms used in the industry (ex: names of
programming languages, frameworks, version control, etc.). Of course, because there are varying
levels of knowledge and experience, some terms will be defined in more detail when necessary.
, C768 Technical Communication Task 1 Page 2
We can also use the audience’s familiarity with the topic to give examples of the new IT process
and how it will impact the international community.
The attendees at this international conference have a positive attitude and they are excited to
learn the new process for possible implementation into their respective organizations. They are
eager for information and motivated about the future. This presentation is highly focused on
technology, so the audience will show more interest and pay more attention. We can give them
examples of how to use the IT process within their own organizations. Since this presentation is
geared toward appealing to a large amount of people from all walks of life, the need for
individual preferences would be hard to accomplish and unnecessary in this type of setting.
Attendees of this international conference have a wide variety of cultural backgrounds, so we
should take into consideration the fact that English may not be the primary language for a lot of
the attendees. It is vital to keep the presentation focused on the major points and provide
descriptions when trying to highlight the most vital information. If information is excessive, it is
harder to consume and understand. Therefore, providing descriptions and examples of how the
IT process will work will keep the audience’s attention focused on the goals of the presentation.
Since the presentation will be in English, the assumption is that the audience members will
understand English. However, they may not understand slang, sarcasm, or business jargon
commonly used in the United States, so this should be avoided. If the audience does not
understand terms, it is easy for them to be misinformed and lose interest, so a focused
presentation is important.
Attendees at an international conference have a wide demographic. These professionals can
be younger, middle-aged, or more mature with different socio-economic backgrounds. There will
be men and women from third to first world countries. The presentation should be relatable and
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