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Summary

Business model canvas samenvatting

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Een samenvatting van het BMC. Het BMC is ontworpen door Alex Osterwalder.

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  • November 6, 2020
  • 16
  • 2020/2021
  • Summary
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Business model canvas (BMC)

,Inhoudsopgave
Business model canvas ............................................................................................................................ 3
De 9 bouwstenen .................................................................................................................................... 4
Customer segment (klantsegmenten) ................................................................................................. 4
Value propositions (waarde propositie) .............................................................................................. 6
Channels (kanalen) .............................................................................................................................. 8
Customer relationschips (klantrelaties) .............................................................................................. 9
Revenue streams (inkomstenstromen) ............................................................................................. 10
Key resources (belangrijkste middelen) ............................................................................................ 12
Key activities (belangrijkste activiteiten)........................................................................................... 13
Key partners (belangrijkste partners)................................................................................................ 14
Kost structure (kostenstructuur) ....................................................................................................... 15




2

, Business model canvas

Een business model canvas (BMC) is een canvas voor het ontwikkelen van nieuwe of verbeteren van
bestaande bedrijfsmodellen.

Een business model beschrijft de grondgedachte van hoe een organisatie waarde creëert, levert en
behoudt. Het BMC is bedacht door Alex Osterwalder.




Waarvoor het BMC gebruiken:

- Analyseren, verduidelijken en communiceren van een bestaand businessmodel of bedrijf
- Ontwerpen van een nieuw businessmodel  Businessmodel innovatie
- Als model voor systematische innovatie, nagaan welke innovatiemogelijkheden er zijn
- Niet alleen voor commerciële ondernemingen: ook voor non-profit sector, bijvoorbeeld
cultuur en goede doelen.



Business model canvas:




3

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