Essay
Assignment C - Business Game - Northumbria University AT7014
- Course
- Institution
85% grade assignment C - Northumbria University Business game Team assignment Anoniem gemaakt
[Show more]
Seller
Follow
Stijn9
Reviews received
Content preview
[company name]Business game
[logo]
Abstract
[company name] is striving to become market leader by producing distinctive and technically
advanced cars that are affordable, but most importantly have a maximum level of safety.
This business plan provides insights into the company’s strategy and business objectives.
Group B - Team 3
Names - numbers
Word count: 1618
Table of content
1. Introduction........................................................................................................................ 2
1.1 Mission statement......................................................................................................... 2
1.2 Business objectives......................................................................................................2
2. Marketing and market segments........................................................................................3
3. Competitive strategy........................................................................................................... 5
4. Rationale underlying choices..............................................................................................6
4.1 Design, options and R&D..............................................................................................6
4.2 Pricing........................................................................................................................... 8
4.3 Production/HRM decisions..........................................................................................11
Literature.............................................................................................................................. 13
,Appendices........................................................................................................................... 14
Appendix I: First Meeting Minutes.....................................................................................14
Appendix II: Second Meeting Minutes...............................................................................17
Appendix III: Third Meeting Minutes..................................................................................21
Appendix IV: Peer Assessment.........................................................................................26
Appendix V: Definitions pricing methods...........................................................................27
1
, 1. Introduction
1.1 Mission statement
The mission statement is essential in the strategy formulation and describes the reason of
existence (Hunger, Hoffman, & Wheelen, 2017). Safety is in the DNA of the [company name]
organization. [company name] wants to make this safety accessible to all citizens. Therefore,
our mission statement is as follows:
“The market leader in producing distinctive and technically advanced affordable models that
offer maximum safety levels to all occupants.”
1.2 Business objectives
The business objectives, as shown in table 1 are founded on the company’s mission
statement and function as the anchor point of [company name].
Break-even within a period of four years.
Market share of 5% to 10% in the targeted markets at the end of year four.
Sell 95% of the manufactured cars each year.
Investments in R&D safety projects and technically advanced solutions by
spending at least 3% of yearly revenue.
Improvement of business operations efficiency through automation and staff
training by 5% yearly.
Table 1: Business objectives [company name]
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Stijn9. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.06. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now