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Praktijkopdracht Rooms Division Management (RDH)
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Swissôtel NatureAmsterdam
Caspar van Bentum
Hotel- en Eventmanagement 2
Docent: J. Schipper
, Inhoudsopgave
Inhoudsopgave.......................................................................................................................................1
1.1 Keuze van een hotelketen................................................................................................................3
Aantal hotels van de keten.................................................................................................................3
Accor hotel in Nederland....................................................................................................................3
Merken van de keten..........................................................................................................................3
De missie, visie en strategie van Accor Hotel.....................................................................................4
De Bedrijfscultuur...............................................................................................................................5
Wat maakt de keten uniek?................................................................................................................5
Waarom heeft de keten interesse in deze locatie?............................................................................5
Waarom nog een vestiging in Amsterdam?....................................................................................5
Over de Wibautstraat.....................................................................................................................5
1.2 Doelgroep.........................................................................................................................................6
1.3 Concurrentie.....................................................................................................................................6
1. The Student Hotel Amsterdam City................................................................................................6
Sterktes & Zwaktes.........................................................................................................................6
2. CitizenM Amstel Amsterdam..........................................................................................................7
Sterktes & Zwaktes.........................................................................................................................7
3. Hotel Casa Amsterdam...................................................................................................................7
Sterktes & Zwaktes.........................................................................................................................7
Schematisch overzicht concurrenten op benchmarks........................................................................8
2.1 Hotel algemeen................................................................................................................................9
Naam van het hotel...........................................................................................................................9
Design hotel........................................................................................................................................9
Onderscheiding van concurrentie met design in hotel.................................................................10
‘Soort’ hotel......................................................................................................................................11
Concurrentie van ‘soort’ hotel......................................................................................................11
Factsheet..........................................................................................................................................12
2.2 Kamers............................................................................................................................................13
Kamer types......................................................................................................................................14
Invulling overige ruimte....................................................................................................................15
Indeling van verdiepingen................................................................................................................15
Inrichting kamers..............................................................................................................................16
Kleuren.........................................................................................................................................17
1 Rooms Division Management
, 3.1 Organogram & Organisatie.............................................................................................................17
Uitbesteding....................................................................................................................................19
4.1 Management Strategie...................................................................................................................20
Missie...............................................................................................................................................20
Visie..................................................................................................................................................20
Strategie...........................................................................................................................................20
4.2 Managementcontract.....................................................................................................................20
4.3 Overzicht reserveringskanalen.......................................................................................................22
4.4 ADR en Bezetting............................................................................................................................23
Occupancy (Bezettingsgraad):..........................................................................................................23
ADR (Kamerprijs):.............................................................................................................................23
REVPAR (Omzet per beschikbare kamer):.........................................................................................24
4.5 Revenue Management...................................................................................................................24
4.6 Human Resource Management......................................................................................................25
Inwerkprogramma............................................................................................................................25
Bonussen, Erkenning & Teamwork...................................................................................................25
Trainingen, Empowerment & Lange termijn inzicht.........................................................................26
Eerlijkheid & Vertrouwen.................................................................................................................26
5 Conclusie...........................................................................................................................................27
Literatuurlijst........................................................................................................................................28
2 Rooms Division Management
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