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Summary

samenvatting integrated marketing: digital marketing

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full summary of the digital marketing course (part of integrated marketing)

Preview 1 out of 35  pages

  • November 28, 2020
  • 35
  • 2020/2021
  • Summary

1  review

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By: nielsvandamme2002 • 11 months ago

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DIGITAL MARKETING



1. Intro
1.1. Digital marketingmix
- PESO model
o Paid
▪ It’s from your own but you buy it, difficult for in the beginning because
you can’t afford a lot of advertising
o Earned
▪ Not you, but somebody else who talks about you
o Shared
▪ On social media who talks about your product
o Owned
▪ If you just stay with this, it will be difficult because it would take a while




Online adverteren: zowel via SEA, retargeting…
Marketing automation is het gebruikmaken van verschillende geautomatiseerde systemen
om leads/prospects aan ons te binden en door de customer journey heen te “helpen". Dit
wordt gedaan door op het juiste moment (ingegeven door verschillende triggers) bepaalde
informatie te sturen (vaak via e-mail).
Affiliatie marketing Bij deze vorm van online marketing betalen adverteerders voor de
weergave van hun advertenties op basis van het resultaat. Een website die
een banner of tekstlink plaatst verdient bij affiliate marketing niet aan het
aantal impressies of kliks op deze advertentie, maar ontvangt bijvoorbeeld een percentage
van de omzet die doorverwezen bezoekers hebben gegenereerd.

1.2. The customer journey
- How do people get to your service, product or brand?
- See: awareness
- Think: orientation
- Do: action
- Care: loyalty




1-1

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