Docent Buekens W. Vak: Strategisch ondernemingsbeleid Marketing aan HoGent semester 1.
Hier vinden jullie een concrete samenvatting met alles uitgelegd aan de hand van voorbeelden.
,Inhoud
Goals of this course PDF1 ....................................................................................... 1
Topics PDF2 ............................................................................................................ 1
Some days it would be nice to have a little stronger organization... PDF4 ................ 1
First generation PDF5 ............................................................................................. 2
Second generation PDF15 ....................................................................................... 3
Matrix organisatie PDF16..................................................................................... 3
Coca Colonisation: Creating a Global Coca Cola Culture PDF21 ............................. 4
Coca Cola International Business Strategy PDF22 ............................................... 4
Duopoly (Economie) in de markt van cola = Coca Cola & Pepsi ......................... 4
Learnings from the past decades PDF26 ................................................................. 4
What is happening in our business environment PDF29 ......................................... 5
Print Newspaper Advertising Revenue PDF31 ....................................................... 5
Old game leadership came into trouble because … PDF32 ...................................... 5
Leiderschap was als ouder-kind relatie ................................................................ 5
Leiderschap met volgers “JA-knikkers” ................................................................ 5
Leiderschap in aangeleerde hulpeloosheid ........................................................... 5
Leiderschap ondermijnt systeemdenken .............................................................. 6
Old game organizations have created some dysfunctions PDF36 ............................. 6
Key challenge PDF37............................................................................................... 6
Idea on how to restore the balance PDF38 .............................................................. 6
Marge of the penguins.......................................................................................... 7
Untapped potential .............................................................................................. 7
Organizational structures need to be delayered .................................................... 7
Teams need to be more self-steering .................................................................... 7
People need to be motivated in a different way ..................................................... 7
Extrinsic motivators.......................................................................................... 7
Intrinsic motivators .......................................................................................... 7
Panorama: Zo werkt het niet! PDF47 ....................................................................... 8
Deel: Entrepreneurship PDF47 ............................................................................... 8
Total Entrepreneurial Activity PDF48 ...................................................................... 8
Should you become an entrepreneur? PDF49.......................................................... 9
How would you define an entrepreneur? PDF50 ...................................................... 9
Common Traits and Characteristics of Entrepreneurs PDF50 ................................. 9
Lamborghini PDF53 .............................................................................................. 10
Key factors for entrepreneurship to happen PDF54 ............................................... 11
Saras Sarasvathy PDF55 ....................................................................................... 11
, CAUSAL ............................................................................................................. 11
EFFECTUATION................................................................................................. 11
Dynamics of the effectual network PDF56 ............................................................. 12
Can you give me the name of 10 entrepreneurs? PDF56 ....................................... 12
Key drivers to become an entrepreneur PDF57 ...................................................... 13
Key hurdles to become an entrepreneur PDF59 .................................................... 13
There is no such thing as a typical entrepreneur PDF59 ....................................... 13
Mountain climbers ............................................................................................. 13
Freedom fighters ................................................................................................ 13
Craftspeople ....................................................................................................... 13
The Corporate Intrapreneur PDF63 ....................................................................... 14
Kick of the panda PDF64 ................................................................................... 14
Strategic Drift PDF66 ............................................................................................ 14
Symptoms of Strategic Drift PDF67 .................................................................... 14
Difference between an Entrepreneur and an Intrapreneur? PDF68 ....................... 15
What is an Intrapreneur? ................................................................................... 15
The domains of entrepreneurship and management PDF71 .................................. 15
Discovery proces ................................................................................................ 16
Exploitation proces ............................................................................................ 16
The 10 commandments for succeeding as an Intrapreneur PDF73 ........................ 17
Barriers to IntrapreneurshipPDF74 ....................................................................... 17
Dyson – Duel Cyclone bag less vacuum cleaner PDF75 ......................................... 17
Learnings from the Dyson success story? .......................................................... 18
Reasons to stay? PDF76 ........................................................................................ 18
Reasons to leave? PDF77 ...................................................................................... 19
The Role of Leadership in creating an Intrapreneurial Culture PDF78 ................... 19
What if I fail? PDF78 ............................................................................................. 19
Is this true? PDF79 ............................................................................................... 19
It isn’t exactly true this about one in ten PDF80 ................................................... 20
Small business survival rate PDF81 ...................................................................... 20
David Birch's (MIT) venture survival rates seem to be more realistic .................. 20
The premise of the advice is that 90% of small businesses fail is an urban myth.
PDF82 ................................................................................................................... 21
Many new companies are lost in the “valley of death” ............................................ 21
Research on new venture failure PDF84 ................................................................ 22
Failure… PDF85.................................................................................................... 22
Nobody’s perfect… PDF87 ..................................................................................... 22
, Learning from failure PDF88 ................................................................................. 23
Business failure in practice PDF91 ....................................................................... 23
Different kind of failures PDF92 ............................................................................ 23
Finance failures ................................................................................................. 23
Marketing/sales failures .................................................................................... 23
Management failures.......................................................................................... 24
Offerings failures ............................................................................................... 24
Operations failures ............................................................................................ 24
How much own funds (equity) should you have? PDF97 ....................................... 25
Firm development patterns and level of equity ................................................... 25
Are You Making Any of These 10 Business Mistakes? PDF98 ................................ 25
Het business plan als stuurinstrument van de ondernemer PDF101 ..................... 26
Waarom/voor wie een business plan opstellen? PDF103 ....................................... 26
Jezelf ................................................................................................................. 26
Andere (Stakeholders) ........................................................................................ 26
Inhoud van Strategische Plannen PDF105 ............................................................ 26
De strategische driehoek ....................................................................................... 27
WANT................................................................................................................. 27
SHOULD ............................................................................................................ 27
CAN ................................................................................................................... 27
Enkele misvattingen van een business plan PDF105 ............................................. 27
Enkele tips ......................................................................................................... 28
Business plan: different readings PDF107 ............................................................. 28
First reading ...................................................................................................... 28
Second reading .................................................................................................. 28
Third reading ..................................................................................................... 28
Making the first cut PDF108 ................................................................................. 28
Why plans fail the first cut PDF108....................................................................... 29
Cosmetic reasons for failing the first cut PDF109 .................................................. 29
What information does a good business plan contain? .......................................... 29
Structuur van een business plan PDF110 ............................................................. 30
What is a business model? PDF112 ...................................................................... 30
Model PDF116 ................................................................................................... 30
What is Organizational Culture? PDF137 .............................................................. 33
Uienmodel PDF138 ............................................................................................... 34
Symbols ............................................................................................................. 34
Heroes ............................................................................................................... 34
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