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Specialist tourism
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Market factors that have led to developments in specialist tourism.
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Travel and tourism unit 10 M1
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Business portfolio handout
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BTEC Business Level 3: Unit 1 - Exploring Businesses (Distinction*) - Assignment 3
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UNIT-14 SPECIALIST TOURISMP3: produce a market profile for a chosen type of specialist tourism.
ADVENTURES TOURISM
It is a type of organised holiday in which people engaging in new and exciting experience or
activity. It allows the participants to step outside of their comfort zone which may be from
experiencing culture shock or through the performance of acts that require significant
effort. This may include activities such as mountaineering, trekking, bungee jumping,
mountain biking, rafting, zip- lining, paragliding, and Rock climbing. Adventure tourism is
about connecting with a new culture or a new landscape and being physically active at the
same time. It is not about being risky or pushing your boundaries.
THE TYPES OF ADVENTURE TOURISM:
National Geographic Journeys/ Family Journeys
Wellness Tours
Marine Tours
Family Tours
Local Living Tours
Rail Tours
Ski Tours
Shopping Tours
Shopping tourism guides tourists to their destinations, the art of shopping while travelling is
diverse. This includes- duty free shopping at the airports. Purchasing luxury goods, visiting
shopping malls, department stores and outlets, discovering local brands, online shopping
apps. Tour operators currently offer package tours which aim to focus for the visitor
commercial appeal of a particular location. There are a variety of destinations which are
suitable for ‘shopping tourists’ such as-
New York
United Kingdom
China
Thailand
Italy
France
Germany
Japan
, Morocco
Australia
Los Angeles
Switzerland
Spain
All tourism destinations and operators are climate-sensitive to a degree and climate is a key
influence on travel planning and the travel experience. This provides a synopsis of the
capacities and needs for climate services in the tourism sector. Under a scenario of climate
change, certain climate variables, such as more rain, storms, and higher humidity are also
likely to negatively influence travel decisions, rather than higher temperatures alone.
MARKET SEGMENT:
The population is divided according to socio-economic grouping, in this segmentation. These
groupings are based on occupation, not income.
A UPPER MIDDLE CLASS Higher managerial, administrative or
professional
B MIDDLE CLASS Intermediate managerial, administrative or
professional
C1 LOWER MIDDLE CLASS Supervisory or clerical, and junior
managerial, administrative or professional
C2 SKILLED WORKING CLASS Skilled manual workers
D WORKING CLASS Semi-skilled and unskilled manual workers
E THOSE AT LOWEST LEVEL OF State pensioners, casual or lowest-grade
SUBSISTENCE workers
M2: Analyse the market for a chosen type of specialist tourism, interpreting relevant
data.
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