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Summary for all mandatory readings for Strategy and Organisation in week 2: Porter (1979), Barney, J. (1991), Baden-Fuller & Stopford (1992)$4.73
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Summary for all mandatory readings for Strategy and Organisation in week 2: Porter (1979), Barney, J. (1991), Baden-Fuller & Stopford (1992)
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Course
Strategy And Organisation (6012S0017Y)
Institution
Universiteit Van Amsterdam (UvA)
A comprehensive and short summary of all papers that are mandatory readings for week 3 for Strategy and Organisation. All the relevant content is summarised and it's structured following the guidelines for the exam.
The summarised papers are:
- Porter (1979): How competitive forces shape strategy...
Author Porter (1979)
Title How competitive forces shape strategy
Essence of strategy formulation is coping with competition.
Corporate strategist goal is to find a position where the company can
Main concept best defend against the forces and use them in their favour.
Key to growth is to find a position in the market that is less vulnerable
to competitors, buyers, suppliers, and substitutes.
Five forces:
1. Threat of entry-> The easier it is for companies to enter a new
market (time &money) the more an established company’s position
could be weakened.
2. Bargaining power of suppliers -> the easier it is for suppliers to
influence prices the harder it is for a firm to source for low costs
3. Bargaining power of costumers/buyers-> ability of costumers to
Important
drive the price lower.
constructs
4. Threats of substitutes-> substitute products availability limit the
potential of an industry as they place a ceiling on prices it can
charge.
5. Rivalry among existing competitors-> jockeying for positions with
different tactics. The number of competitors influences a firm’s
chance to succeed.
Based on these 5 forces you can determine how attractive an industry is
1. Strategist assesses the forces 2. Identifies strengths and weaknesses 3.
Draft a plan of action with the specific industry forces in mind. Find a
fit between S/W and of the company and the market / influence the
Approach to
balance of the forces / exploit industry change.
strategy
Strategy is coping with competition, finding a fit between a firm an its
environment. Strategies are generic positions in the market.
Positioning school.
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