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Unit 12 - Internet Marketing in Business P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.$4.51
Unit 12 - Internet Marketing in Business P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.
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Unit 12 - Internet Marketing in Business
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PEARSON (PEARSON)
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BTEC Level 3 National Business Student Book 2
Unit 12 - Internet Marketing in Business P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool. Please leave a review if you found this useful, thank you!
p6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool
btec business level 3 extended dipl
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Challenges of globalisation
Globalization is a process in which businesses develop an international influence, Global
businesses have an influence on people all over the world and are recognisable by almost
everyone. Globalization is the spread of products and services across the globe.
Globalization affects Apple because they are a global business. For example, it has allowed
the business to expand their stores all over the world, by operating in many different
countries it has turned them into a global business known by almost everyone. Apple has
expanded their business to 24 countries and 506 stores with more than 137,000 employees
working for the company. However, there are many challenges of globalisation that
businesses have to face when using the internet as a marketing too.
Customer confidence in payments
There are many challenges that apple has to face with customer confidence in payments.
Apple has an online website where customers all over the view their products, and they can
purchase and order them. With that, Apple has an online payment services, where
customers can enter their payment details when purchasing something, such as their credit
card details and their address in which they want the product to be delivered to. When
customers are asked to enter their payment details, chances are they may not always feel
confident sharing their details, due to the risks of their information being stolen, such as by
hackers, or not receiving the product after paying for it. If customers do not feel fully
confident that their information is safe, then they will not purchase any products. This is a
challenge for Apple because if people do not feel confident, they will not buy anything from
them and because of this Apple will not make any sales or revenue. Some customers do not
have safe payment methods such as PayPal, because of this they avoid buying from
websites that they are not too sure about.
Security of site information and payment systems
There are many security issues of website information and payment system. Hackers can
steal customers details such as credit card details when they enter them on the Apple
website. Hackers can also steal password and other account details that customers use to
log in to the website. Other security issues include viruses and malware. These can steal
customer information such as bank details. Apple have to make sure that they overcome
these risks and ensure that there are no hacker stealing sensitive information.
They can use special software programmes to improve the security issues. Some of the
things that can do is use Secure Pay, that allows customers to pay securely. Businesses can
also get approved by security software companies that they can show on their website
which will give customers confidence. For example, McAfee SECURE, Verisign, SSL and more.
Apple currently offers customers secure pay options, such as paypal.
Transportation and delivery
Global businesses such as Apple have an online website where they offer deliveries to
people all over the world. This means that businesses have to transport and deliver to
different countries. Some of the challenges of transportation and delivery is making sure
that the package arrives to its destination to the customer on time and also safely. If the
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