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Assignment 1 B2B Marketing
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Assignment 1 B2B Marketing
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B2B: Assignment 1Ana Lazar(s3926141), Hana Nishimura(s3576795), Britt van der Knaap (S4092546) & Wietske
Anema (S3971317)
Question 1:
Option 1 Option 2 Option 3
Costs based on: 1 year 1 year 1 year
Preparation 58*8*5.5*2 x x
Employees
Standby Employee 58*8*3.5 x x
Finance Director 95*8*2 95*(8 + 95*8
(10*30/60)+2*2)
Solving Issues 58*8*5.2 x x
Training Employees x 58*8*2 58*2*2
Extra Activities x 58*12*52 x
Software x 58*60 x
Implementation
Supplier cost x 9000 (first year) x
Subscription cost x 800 x
Price 19,500 19,500 24,000
Option 1:
The value in use for option one is 0, since it is te
Costs
€ hour hour €
● Preparation Employees: 58 hour * 8 day * 5.5 day * 2= 5104 year
€ hour €
● Standby Employee: 58 hour * 8 day * 3.5day = 1624 year
€ hour €
● Financial Director: 95 hour * 8 day * 2 day = 1520 year
€ hour €
● Solving Issues: 58 hour * 8 day * 5.2 day = 2412.8 year
Benefits (€0)
Price Difference (€0)
, Option 2:
Customer value model Amounts (€/year)
Value elements
Cost savings
Preparation employees €5104
Standby Employee € 1624
Financial Director € 1520
Solving Issues €2412,80
Benefits (revenue/profit enhancements)
Reduced financial problems €30,000
Less financial risk €43,294.76
TOTAL VALUE €83,955.56
Placeholders
+ Opportunity to manage the
financial results on a nearly real
time basis. (weekly update)
+ Annual financial report available in
January
+ Real time coaching offers support
in an active way. (every month)
+ Real time coaching reduces
financial problems
+ Real time coaching provides the
opportunity to assess financial
risks in a better way.
Price elements
Initial price difference €0
Adjustments (+ or -)
Costs
Financial Director €1615
Training Employees €928
Extra activities €36,192
Software implementation €696
Supplier cost €1800
Subscription cost €800
DIFFERENTIAL PRICE -€42.031
Value-In-Use €41,924.56
Costs
● Financial Director:
€ minutes €
○ 95 hour * (10 meeting * 30 meeting /60 minutes) + 2 meetings * 2hours) = 855 year
€ hour €
○ 95 hour *8 day * 1 day = 760 year
€ hour €
● Training Employees: 58 hour * 8 year * 2 = 928 year
€ hours week €
● Extra activities: 58 hour * 12 week * 52 year = 36, 192 year
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