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Summary

Strategic Management Test Summary

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This summary relates to the 3rd year Strategic Management test for the study International Tourism Management at NHL Stenden. It happens to everyone, having to repeat this shit test 2 or 3 times. Based on this experience, I feel that I have covered the most important topics for the test in this su...

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Last document update: 3 year ago

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  • December 28, 2020
  • December 29, 2020
  • 25
  • 2020/2021
  • Summary

5  reviews

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By: rtgonzales2002 • 5 months ago

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By: emmilyparis • 3 year ago

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By: horanct • 3 year ago

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By: VFCP • 3 year ago

A very clear summary that covers the most important topics. I would recommend this summary if you are struggling with the amount of content in the book (just like me)!

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By: noavanblanken16 • 3 year ago

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1.2.4 LEVELS OF STRATEGY............................................................................................... 2

1.6.2 DIFFERENT ‘STRATEGY LENSES’.............................................................................. 2

2.2 PESTEL ANALYSIS......................................................................................................... 3

2.2.7 KEY DRIVERS FOR CHANGE...................................................................................... 3

2.3 FORECASTING................................................................................................................ 4

2.3.2 DIRECTIONS OF CHANGE........................................................................................... 4

3.2 THE COMPETITIVE FORCES.......................................................................................... 5

3.4.2 MARKET SEGMENTS................................................................................................... 6

4.2.1 RESOURCES AND CAPABILITIES.............................................................................. 6

4.3 VRIO................................................................................................................................. 6

5.2.2 STAKEHOLDER MAPPING.......................................................................................... 8

5.4.1 CORPORATE SOCIAL RESPONSIBILITY................................................................... 9

6.3.5 THE CULTURAL WEB.................................................................................................. 9

6.4 STRATEGIC DRIFT........................................................................................................ 11

7.1 STRATEGIC BUSINESS UNIT (SBU)............................................................................ 13

7.2 GENERIC STRATEGIES................................................................................................ 13

7.2.5 THE STRATEGY CLOCK............................................................................................ 14

8.7.1 BCG-MATRIX.............................................................................................................. 15

10.3.2 PRODUCT OR PROCESS INNOVATION.................................................................. 15

10.4.2 THE DIFFUSION S-CURVE....................................................................................... 16

11.3.3 MAIN MOTIVES FOR MERGERS AND ACQUISITION............................................. 17

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