This summary relates to the 3rd year Strategic Management test for the study International Tourism Management at NHL Stenden.
It happens to everyone, having to repeat this shit test 2 or 3 times. Based on this experience, I feel that I have covered the most important topics for the test in this su...
Samenvatting theorie Strategic Management - Hotel Management
MG14 - Business strategy 2
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NHL Stenden Hogeschool (NHL)
International Tourism Management
Strategic Management
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A very clear summary that covers the most important topics. I would recommend this summary if you are struggling with the amount of content in the book (just like me)!
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1.2.4 LEVELS OF STRATEGY............................................................................................... 2
1.6.2 DIFFERENT ‘STRATEGY LENSES’.............................................................................. 2
10.3.2 PRODUCT OR PROCESS INNOVATION.................................................................. 15
10.4.2 THE DIFFUSION S-CURVE....................................................................................... 16
11.3.3 MAIN MOTIVES FOR MERGERS AND ACQUISITION............................................. 17
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