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Summary ACC 345 Milestone Two.docx

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Summary Business Valuation ReportofAmazon, Inc.Amazon, Inc.Report Date, 2020ContentsFINANCIAL ANALYSIS6Financial Analysis Overview6Balance Sheets7Assets7Liabilities7Stockholder’s Equity8Comparison8Income Statements8Normalization Adjustments9ECONOMIC OUTLOOK10Industry Analysis10Industry Overv...

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  • December 30, 2020
  • 20
  • 2020/2021
  • Summary
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Summary Business Valuation Report

of

Amazon, Inc.

, Amazon, Inc.
Report Date, 2020



Contents
FINANCIAL ANALYSIS.............................................................................................................................................6

FINANCIAL ANALYSIS OVERVIEW..................................................................................................................................6
BALANCE SHEETS.........................................................................................................................................................7
Assets.....................................................................................................................................................................7
Liabilities...............................................................................................................................................................7
Stockholder’s Equity..............................................................................................................................................8
Comparison...........................................................................................................................................................8
INCOME STATEMENTS...................................................................................................................................................8
NORMALIZATION ADJUSTMENTS...................................................................................................................................9

ECONOMIC OUTLOOK..........................................................................................................................................10

INDUSTRY ANALYSIS................................................................................................................................................10
Industry Overview...............................................................................................................................................10
Competitive Landscape.......................................................................................................................................10
Products, Operations and Technology................................................................................................................10
Sales and Marketing............................................................................................................................................10
Finance and Regulation......................................................................................................................................10
Regional and International Issues.......................................................................................................................10
Labor Trends.......................................................................................................................................................10
GENERAL ECONOMIC ANALYSIS..............................................................................................................................10
Interest rates........................................................................................................................................................10
GDP.....................................................................................................................................................................10
International and Domestic Trade Policy...........................................................................................................10
Monetary Policy..................................................................................................................................................10
Fiscal Policy........................................................................................................................................................10

BUSINESS VALUATION..........................................................................................................................................11

VALUATION APPROACHES...........................................................................................................................................11
Asset Approach....................................................................................................................................................11
Income Approach.................................................................................................................................................11
Market Approaches.............................................................................................................................................11
SELECTED METHOD - INCOME APPROACH...............................................................................................................11

, Prospective Analysis............................................................................................................................................11
Discount rate.......................................................................................................................................................12
Valuation calculation..........................................................................................................................................14

DISCOUNTS AND PREMIUMS..............................................................................................................................15

DISCOUNT FOR LACK OF CONTROL..........................................................................................................................15
DISCOUNT FOR LACK OF MARKETABILITY...............................................................................................................15

FINAL CALCULATION OF VALUE......................................................................................................................16

SOURCES....................................................................................................................................................................17

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