Summary
Samenvatting Issue management
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Samenvatting van alle lessen van strategie (pr en reputatiemanagement) derde jaar communicatiemanagement Artevelde
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By: anissa-jonckheere • 2 year ago
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Content preview
Issue managementLes 1: issue management 1
Definitie van Robert Heath (2002)
Robert Heath has conducted research on risks related to various hazards, including those
associated with chemical manufacturing and community right to know—key themes in
community relations.
• « Issue management is stewardship for building, maintaining, and repairing
relationships with stakeholders and stake seekers ».
• Stewardship : “the job of supervising or taking care of something, such as an
organization or property”
→Intendant
→Regisseur
→Commissaris
Outside-In benadering
• Op wie mag en kan je vertrouwen?
• De macht van de consument en van een “niet-gouvernementele orde”
• De “advocacy” benadering leren hanteren
• De stakeholders consulteren en dialoog opbouwen in en door het
communicatieproces
• Het voorzichtigheidsprincipe =Precautionary principle of Voorzorgsmaatregelen
treffen
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