Summary
samenvatting International Business Class
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Stages in strategic analysis1) Stakeholders
2) External analysis
3) Internal analysis
4) Strategy
5) Implementation
Setting strategy = where do I sail to? Why do I do business
External what the outer world do
Internal what the inner world do
Stakeholders what is the reason to achieve something
First question: who are the stakeholders
Stakeholders group that influence the course of the company
1) Shareholders
2) Key clients
3) Funding (financial parties)
4) Personnel
Private equity atmosphere
- Company run by a management team
- Company owned by management team AND partly by a fund
- A fund gives money to a company ( may have another view than the
managers)
,Business purpose
- American way = old school investment give back what you received
1) Destruction and profit
2) add value and loss = charity
- war destruction and loss
- CSR = corporate social responsibility moving up
going up in destruction and profit
doing less bad for society
- impact investment
= add value and make profit
- doing good for society 17 sustainable development goals (SDGs)
- Forbes impact investing is giving and investing
Double bottom line return
1) Financial return
2) Social return
- Role of CSR
, External factors look to the outer world
Porter 5 forces
- If rivalry is low good industry
- 6th force = regulatory force
- How to look to the outside world
STEEPLE analysis market attractiveness
- Social (how old population?)
- Technological (energy: electricity)
- Economical
- Ecological
- Political
- Legal (stable?)
- Ethical
decide: is it a good country to work in
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