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Samenvatting Medialandschap 2020/2021, Media-explosie h12-h20, Crossmediaconcepting h3+4
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Medialandschap 2 Colleges door Peter 't Lam De Media-explosie H12 - H20 Basisboek Crossmedia Concepting H3 + H4
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Table of ContentsCollege 1.................................................................................................................................................4
Lesstof................................................................................................................................................4
Medialandschap 1 :.........................................................................................................................4
Medialandschap 2 :.........................................................................................................................4
Effecten social media......................................................................................................................4
Media-innovaties............................................................................................................................4
De media-explosie H12 Sociale Media................................................................................................5
Kenmerken media-explosie............................................................................................................5
Web 1.0 en Web 2.0.......................................................................................................................5
Klassieke massamedia vs. Sociale media........................................................................................6
De Media-explosie H13 Communicatieonderzoek in de 21 e eeuw.....................................................7
Fundamenteel en toegepast communicatieonderzoek..................................................................7
Soorten communicatieonderzoek..................................................................................................7
College 2.................................................................................................................................................8
Lesstof................................................................................................................................................8
Klassieke media-effect theorieën...................................................................................................8
Media-innovatie- theorie:...............................................................................................................8
Vijf fasen in de theorievorming over massamedia..........................................................................8
Vijf fasen tabel................................................................................................................................9
Theorie van Van Ruler....................................................................................................................9
Severin en Tankard model............................................................................................................10
De Media-explosie H14 Fase 1: De almacht van de media...............................................................11
Fase 1 De almacht van de media..................................................................................................11
Massamedia als injectienaald.......................................................................................................11
One-step-flow-theorie:.................................................................................................................11
De Media-explosie H15 Fase 2: Beperkte macht van de media........................................................13
Fase 2 Beperkte macht van de media...........................................................................................13
De two-step-flow-theorie.............................................................................................................13
Herziening Two-step-flow-theorie: Multi-step-flow-theorie........................................................14
De Media-explosie H16 Fase 3: Aandacht voor de ontvanger..........................................................15
Fase 3 : Aandacht voor de ontvanger...........................................................................................15
Wat doen mensen met media, niet wat doet media met mensen...............................................15
Zwamvlokmodel Brouwer.............................................................................................................15
Uses & Gratification theory Katz...................................................................................................16
,College 3...............................................................................................................................................17
De Media-explosie H17 Fase 4: De sturende macht van de media...................................................17
Fase 4: De sturende macht van de media.....................................................................................17
Agendasetting McCombs&Shaw...................................................................................................17
Culturele indicatoren Gerbner......................................................................................................18
De Kenniskloofhypothese Tichenor..............................................................................................20
Specifieke mediawerking McLuhan - Postman.............................................................................21
College 4...............................................................................................................................................22
De Media-explosie H18 De macht van de media bekritiseerd..........................................................22
Kritische mediatheorie.................................................................................................................22
Cultuurindustrie............................................................................................................................24
Media-imperialisme......................................................................................................................26
De Media-explosie H19 Fase 5: Massamedia in het informatietijdperk...........................................26
Fase 5: Massamedia in het informatietijdperk.............................................................................26
Van klassieke massacommunicatie naar interactief gerichte mediacommunicatie......................27
Theorie van Van Ruler..................................................................................................................27
De introductie van een nieuw medium........................................................................................28
De Media-explosie H20 Discussies over internet..............................................................................29
Digitale netwerken.......................................................................................................................29
Optimisme vs. Pessimisme...........................................................................................................30
Remediation.................................................................................................................................30
College 5...............................................................................................................................................31
Lesstof..............................................................................................................................................31
Constructivisme vs. Determinisme...............................................................................................31
Diffusion of Innovations (Rogers).................................................................................................32
Basismodel Mentality...................................................................................................................32
Optelsom Adoption S Curve..........................................................................................................33
The chasm.....................................................................................................................................33
Basisboek Crossmedia Concepting.......................................................................................................34
Hoofdstuk 3: Crossmediale conceptvormen.....................................................................................34
Een crossmediaal concept............................................................................................................34
De aard van crossmedia................................................................................................................34
De drijfveren van crossmedia.......................................................................................................35
Het transmediale en het geïntegreerde concept..........................................................................36
Hoofdstuk 4: Sociale media..............................................................................................................40
De consument centraal.................................................................................................................40
, Sociale media................................................................................................................................42
Cocreatie online............................................................................................................................43
Sociale media als strategisch middel............................................................................................45
Digitaal.................................................................................................................................................46
College 2 Wu-paper..........................................................................................................................46
College 3 Televisie paper..................................................................................................................49
College 4 Mark Deuze blog...............................................................................................................52
, College 1
Lesstof
Medialandschap 1 :
Ontwikkeling (code-opslag-distributie)
Media-revoluties (schrift-boekdruk-elektriciteit-digitaal)
Invalshoek (cultureel-technologisch-politiek-economisch)
Media-typen
Medium-specificiteit
Visies op massacommunicatie (transport-cultureel)
’Media-kaart’ van Nederland
Medialandschap 2 :
Theorievorming effecten/invloeden nieuwe media
Media-innovaties
Effecten social media
Mogelijke effecten van social media zijn bijvoorbeeld
“Social media leid tot meer agressie”
“Jongeren onzeker door ‘perfecte’ beelden op social media”
Effecten kunnen op 1 persoon, een groep of zelfs een hele samenleving zijn
Media-innovaties
Innovatie: vernieuwing, invoering van een nieuwigheid
Diffusion of innovations
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