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Creative culture industries,Wk 1
Communication media: different technology processes that facilitate communication between the
sender of a message and the receiver of that message.
Socialization: Media shape reality and our experience of it.
Internalize norms and values of our culture and learn through media
Media plays a role in becoming members of a society internalizing its norms and values to
gain a sense of self.
Media in society
Mediating our relationship to different forms of knowledge and information. We gain a lot of info
through the media.
Model of media in social world
Media industry
Technology
Media message
Readers and audience.
All together structure and agency
Structure: Any recurring pattern of social behavior
Human agency: Intentional and undetermined human action.
Media plays a big role in how we experience the world, how we are socialized and experience social
relations.
The evolution of media technologies has transformed our understanding of communication
processes. The new model of media and the social world incorporates these transformations and
explains in what way communication processes relate to the social world. It also takes a sociological
perspective accounting for structural constraints and the role of agency.
The production of culture perspective: focuses on how the symbolic elements of culture are shaped
by the system within which they are created, distributed, evaluated taught and preserved.
, Culture as a mirror of society changes occur as a result of a revolutionary changes in society. Poc
focuses on institutional aspects of cultural production.
Since 1980 CCI changed by:
- Economic changes
o Industry -> knowledge based
- Changes in business
o One major business -> more complex
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