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Summary BUS 402 Assignment 1 Creating an eCommerce Business.docx Creating an eCommerce Business BUS402 Strayer University In this paper, I will discuss the steps and strategies to create a successful online fashion eyewear business. The b$7.49
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Summary BUS 402 Assignment 1 Creating an eCommerce Business.docx Creating an eCommerce Business BUS402 Strayer University In this paper, I will discuss the steps and strategies to create a successful online fashion eyewear business. The b
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BUS 402 Assignment 1 Creating an eCommerce B Creating an eCommerce Business BUS402 Strayer University In this paper, I will discuss the steps and strategies to create a successful online fashion eyewear business. The business will be called ˜Ethos and it will retail fashion...
bus 402 assignment 1 creating an ecommerce businessdocx creating an ecommerce business bus402 strayer university in this paper
i will discuss the steps and strategies to creat
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Creating an eCommerce Business
Creating an eCommerce Business
BUS402
Strayer University
In this paper, I will discuss the steps and strategies to create a successful online
fashion eyewear business. The business will be called ‘Ethos’ and it will retail
, Creating an eCommerce Business
fashionable/stylish eyewear, mainly sunglasses and non-prescription eyewear, that appeals to
young professionals, travelers, college students, fashion-forward individuals. It will cater to
consumers that want eyewear they can wear to give a more ‘professional’ look and at the same
time look stylish and also those consumers who want eyewear that goes with their style. The
business will be carried out primarily online from the business website. Customers will be able to
visit the page, see the available products and select the products they are interested in to
purchase. The glasses will be affordable, trendy styles that can be worn any day and are
multipurpose. This way, it will attract customers who do not necessarily have a large disposable
income but still want to look stylish and fashionable.
The market for eyewear is quite expansive and can be broken into different sectors. It is
segmented based on product type, end user, mode of sale and geography. By product type, the
market is segmented into prescription glasses/spectacles, sunglasses and contact lenses. End
users include women and men, and the mode of sale is comprised of retail and online stores.Key
competitors in this industry include Ray-Ban, Eyebuy direct, Lens crafters, Warby Parker,
Fashion.For the purpose of this paper, I will use Warby Parker as my competitor. The company
was established in 2011 and founded by MBA graduates that set out to revolutionize the eyewear
industry and create a more affordable, accessible, socially conscious business. They were able to
circumvent the existing traditional brick and mortar business model for selling eyewear and
move to a simpler, more direct and accessible means to purchase eyewear online. Some of their
strengths include;
Competitive cost advantage: the company has been able to establish a base price of $95
for most of their eyewear which is a competitive price as it is cheaper than the usual $120
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