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Summary my.docx Stepping Forward in Stakeholder Satisfaction Strayer University In a diverse business environment with stiff competition due to differences in business activities, stakeholder satisfaction is critical. Stakeholder satisfaction refers to a com
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University Of Phoenix UoP
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University Of Phoenix
Stepping Forward in Stakeholder Satisfaction Strayer University In a diverse business environment with stiff competition due to differences in business activities, stakeholder satisfaction is critical. Stakeholder satisfaction refers to a company's stakeholders' contentment due to effective servi...
mydocx stepping forward in stakeholder satisfaction strayer university in a diverse business environment with stiff competition due to differences in business activities
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Running Head: STEPPING FORWARD IN STAKEHOLDER SATISFACTION 1
Stepping Forward in Stakeholder Satisfaction
Strayer University
In a diverse business environment with stiff competition due to differences in business
activities, stakeholder satisfaction is critical. Stakeholder satisfaction refers to a company's
, STEPPING FORWARD IN STAKEHOLDER SATISFACTION2
stakeholders' contentment due to effective service delivery and or quality products. It also entails
effective relations, which makes stakeholders to feel their needs are catered for and considered.
Stakeholders refer to customers, employees, investors, and competitors. However, customers are
the key individual who defines the effectiveness of business returns. The paper seeks to analyze
companies' general perspective in stakeholder satisfaction regarding Zappos' business culture and
operational activities.
Zappos leadership has fostered a culture of ethicalness in the company through its
outstanding business and management strategies of uniqueness. Their business goals entail
stakeholder satisfaction through improving its product production and service delivery. Zappos'
uniqueness is characterized by developing new products that stand out in the market. One way
through which it achieves its goals is through the innovated digital platform where it conducts
business through the web where it ensures effective customer management and relations occur.
The firm is open to new ventures; hence it also ensures that customer maintenance is crucial
through its unique business culture (Lemoine et al., 2). For instance, its culture of ethicalness is
seen in their willingness to embrace the product return policy when there is an issue relating to
customer dissatisfaction.
Other companies can mimic the culture by adopting innovation and creativity to develop
unique products in the market that attract consumers. There are several companies in the market
which produce various products hence leading to stiff competition. Therefore, to achieve a
culture similar to Zappos, other companies can gain a competitive advantage that makes them
unique and stands out in a diverse business environment. However, companies also need to
ensure that new products meet the consumers' needs and contribute to their satisfaction.
Consumer and stakeholder satisfaction is a crucial achievement that they should seek since it
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