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Summary Week 5 Paper.doc Impact of Online Crowdsourcing on Marketing Strategy MKT/435 Impact of Online Crowdsourcing on Marketing Strategy The purpose of this paper is to identify the impact that crowdsourcing has on marketing strategy and several other affe
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Week 5 P Impact of Online Crowdsourcing on Marketing Strategy MKT/435 Impact of Online Crowdsourcing on Marketing Strategy The purpose of this paper is to identify the impact that crowdsourcing has on marketing strategy and several other affects as well. This is a rather new idea that has gaine...
week 5 paperdoc impact of online crowdsourcing on marketing strategy mkt435 impact of online crowdsourcing on marketing strategy the purpose of this paper is to identify the impact that crowdsou
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Impact of Online Crowdsourcing on Marketing Strategy
MKT/435
Impact of Online Crowdsourcing on Marketing Strategy
, 2
The purpose of this paper is to identify the impact that crowdsourcing has on marketing
strategy and several other affects as well. This is a rather new idea that has gained extreme
traction and has become extremely relevant in today’s society. With the advent of the internet it
is easier than ever for a company to be directly connected to consumers and experts which have a
direct voice on their product or service. Three key items will be addressed during the course of
this paper. They are as follows, how has the organization leading the crowdsourcing utilized
consumers to help build its organization, how does this option of crowdsourcing influence
marketing strategy and lastly, what is the impact of mobile and social media campaigns on the
marketing strategy for this organization.
What is Crowdsourcing
It is important to first understand exactly what crowdsourcing is. Investopedia defines
crowdsourcing as such, “Crowdsourcing involves obtaining work, information, or opinions from
a large group of people who submit their data via the Internet, social media, and smartphone
apps. People involved in crowdsourcing sometimes work as paid freelancers, while others
perform small tasks on a voluntary basis. For example, traffic apps encourage drivers to report
accidents and other roadway incidents to provide real-time updated information to app users.”
(Hargrave, 2019)
Crowdsourcing allows a direct communication to consumers removing previous barriers
of entry that existed between a company and its consumer. In the cited example above WAZE
the traffic app now owned by google is a great example of where drivers report in real time
accidents, speed traps and optimal routes. This is an example right away that most people can
grasp their head around.
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