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Is the rise of E-commerce becoming more popular than the traditional high street stores thus reducing market share? $4.05   Add to cart
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Is the rise of E-commerce becoming more popular than the traditional high street stores thus reducing market share?
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  • Course
  • Business and Globalisation
  • Institution
  • De Montfort University (DMU)

Whilst studying for my degree in Globalisation there were limited recourses. I spent hours reading through multiple books and articles for there to be half a paragraph relating to globalisation. With my essays you will receive a full list of references, so you know where to look for your next essay.

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Document information

  • January 15, 2021
  • 12
  • 2017/2018
  • Case
  • Alistar jones
  • A

Subjects

  • e commerce
  • business review
  • gloablisation

Written for

  • De Montfort University (DMU)
  • De Montfort University
  • Business and Globalisation
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The Downfall of Toys R Us
Is the rise of E-commerce becoming more popular than the
traditional high street stores thus reducing market share?




Individual Analysis Report

Business Research Issues and Analysis

, Contents Page:
Executive summary 2

1. Introduction 3
2. Quantitative Analysis 4
3. Qualitative Analysis 6
4. Conclusion 8
(word count 2048)

5. References 9

6. Appendix
6.1 Questionnaire 10
6.2 Pie Chart on Internet Usage Results 11
6.3 Pie Chart on Online Shopping Results 11
6.4 Pie Chart on Physical Shopping Results 12




Executive Summary:
Toys R Us failure is due to the increase in the popularity of online shopping. Toys R
Us has filed for bankruptcy and closed the majority of their stores due to a lack of
sales caused by the business model no longer fulfilled customer needs. These
needs changed once the rise of online shopping occurred, using the results from the
questionnaire that I conducted it displays the way in which consumers seek a more
convenient shopping experience; Toys R Us is not branded as convenient but in fact


1

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