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Samenvatting tentamenvoorbereiding start-up marketing
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Samenvatting tentamenvoorbereiding start-up marketing
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Samenvattingtentamenvoorbereiding start-up
marketing
,Inhoudsopgave
Week 1:..................................................................................................................................................4
Startup bedrijf:...................................................................................................................................4
De lean startup:..................................................................................................................................4
Van red naar blue ocean met de 4 strategieën van Den Blijkeren:.....................................................6
4 Soorten business modellen:.............................................................................................................6
Oude business vs Nieuwe business:...................................................................................................7
The Ansoff matrix:..............................................................................................................................8
Customer segment:........................................................................................................................9
Value propositions:.......................................................................................................................10
Channels:......................................................................................................................................10
Customer relationship:.................................................................................................................11
Revenu streams:...........................................................................................................................11
Key resources:..............................................................................................................................12
Key activities:................................................................................................................................12
Key partners:................................................................................................................................12
Cost structure:..............................................................................................................................13
Week 2:................................................................................................................................................14
Waarom worden belevenissen aan producten gekoppeld:..............................................................14
Het belang van experiences:.............................................................................................................14
Doelen experience marketing:..........................................................................................................14
3 levels van producten:.....................................................................................................................14
Theorie van klantenwerving van Jos Burgers:...................................................................................15
Verschillen traditionele marketing vs experience marketing:...........................................................15
3 niveaus van experiences:...............................................................................................................15
4 domeinen van experiences:...........................................................................................................15
Week 3:................................................................................................................................................16
3 soorten eventmarketing:...............................................................................................................16
De 7P’s:.............................................................................................................................................16
De 5 gaps (ServQual-model):............................................................................................................17
Managen van diensten:....................................................................................................................18
Managen van interactiviteit:.........................................................................................................18
Blueprint prototyping:......................................................................................................................19
Week 4:................................................................................................................................................20
Value map FIT...................................................................................................................................20
, Guerrilla marketing:..........................................................................................................................20
De 6 punten waar een guerrilla aan moet voldoen:.....................................................................20
4 soorten guerrilla marketing:......................................................................................................20
Theathermodel:................................................................................................................................20
6 elementen denken als een regisseur:............................................................................................21
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