Class notes

Business Technology innovation complet summary colleges

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Course
Business Information Technology (825036)

Institution
Tilburg University (UVT)

Chapter 1: Introduction Chapter 2: Innovation management, open innovation. Chapter 3: Diffusion of innovation. Chapter 4: Business models and the business model canvas. Chapter 5: Technology, innovation and the organization strategies. Chapter 6: Technology, innovation and organization structure an...

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Uploaded on January 18, 2021
Number of pages 67
Written in 2020/2021
Type Class notes
Professor(s) Tilburg
Contains All classes

technology
innovation
virtual organizations
organization strategies
ebusiness
erp
social media
management
organization structure
structure
information system
business model
databases
database
it

Institution
Tilburg University (UVT)
Education
Communication and Information Sciences
Course
Business Information Technology (825036)

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Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.

Business Technology Innovation

Lecture 1; Introduction

Course focuses on interplay
- Innovation
- Technology
- Organizations
 Innovation often spurred (aangespoord) by technology
 Innovation and technology affect organizations
 Organizations affect efficient and effective use of technology
 Organizations affect innovation

Dynamic customization -> dopper
Order can only be processed when the financial part sends the confirmation.
How to organize:

Defining innovation
Invention: The creating of a ‘thing’ or ‘ability’ for the first time
Innovation = using that thing/ability to create impact
1. = Invention + market entry via user diffusion/ adoption
- Using an invention to create value through economic/ societal impact by changing
behaviors, interactions, processes
2. = iterative in nature
Invention creates something new. Innovation creates something that sells.

1

,Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.

Lecture 2- Innovation Typologies, Innovation Management, & Open Innovation

Invention : The creation of a ‘thing’ or ‘ability’ fort he first time
Innovation = using that thing/ ability to create impact
- Market entry: diffusion process
- Value creation by changing behaviors, interactions, processes
- Iterative in nature
Invention creates something new,
innovation creates something that sells.

Glasses are invention or innovation
- Innovation: Zo was die uitgebracht.
- Invention: in de consumentenmarkt
bleek het meer dit.

Apple are working on integrating.
Innovating but not innovental.

Defening innovation
- The implemention of a new or
significantly improved product (good
or service), or process, new marketing method, or a new organization method in
business practices, workplace organization or external relations.
- Innovation is the process of applying or implementing something new and useful.

Innovation proces. Zie afbeelding. Innovation considers different stages.

1. Exploration: Innovation process in organization. We want to do something new.
Working on prototypes. Working out problems. Sollutions on issues, working on
prototypes.
2. Exploitation: How can we bring it in the market. How can we make money of it. How
can we make people use it. (thinkg about the; Business model plan)
3. Diffusion: innovation spread through out the market, your market, not everyone in
the society.

2

,Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.

Innovation process: Exploration
Trigger Events Idea triggers
Idea generation/ creativity Lone ranger
Scientific discovery; een verandering R&D
ergens ander forceert je bedrijf om te
veranderen
Tech breakthough (philips)(music industry) Open innovation
Market/ competitors they come up with
something new because peoples needs
change.
Society; climate change; reduce energy

Innovation as an organizational process
- We often associate innovation with creative individuals (prototypical genius invention
something in his garage)
- And we consider creativity tob e an amalgamation of intellectual abilities, knowledge,
personality, etc.
- This is not often the case: Innovation is more often a group process
 Within departments (R&D), across departments, or even outside the organization.
 Innovation is a combination of organizational affordances: Human capital, knowledge
management, strategy, culture, structure
- An organization’s characteristics affect innovation capabilities.

Innovation: Ideas, objects, practices
Process of innovation in the organization. Idea => Object (physical) => Practice

Innovation funnel: The process from ideation to practice is called the innovation funnel
• From (many) ideas to ultimately few innovation in practice (De pijl naar onder is
innovation)

3

, Samenvatting Annabelle R. | Semester 1 – 2020 Business Technology Innovation Lecture 1 till 13.

Innovation types
Innovation extend, how you can innovate in an organization.

Types of innovation
- Product/ service innovation
- Process innovation = Changing process of something like airbnb.
- Business model innovation (= position) Different ways to make money. You change the
whole valid proposition of an industry. The way of booking hotels is complet y different.
- Paradigm innovation (strategy) As an organisation redue your organisation strategy.
We are going to focus on something different.

Overlap
- Service process innovation = netflix
- Service/ process/ busniess model example; itunes apple, apple can make music by
selling the music in stead of only providing the hardware that plays the music
- Service/ process/ business model / paradigm example = taxi uber, because of uber
other taxi companies had to change their strategy, business model because they are a
platform other people are driving for them.

Service innovation example
Supermarket delivery
- How different from store; warehouses, drivers, suppliers
- Innovative
Involves
- New concept
- New technology/ customer interface
- New delivery system

Incremental vs. Disruptive innovation
Dichotomous typologies
- Disruptive or radical innovation
 Disruptive: start of new product/ process/ idea lifecycle. Try to convince people to have
a new need for example; facebook (not completely new but it builts up on those needs,
makes it more important) or a car, picnic (iphone)
 Radical: At early stage of diffusion and adaption

4

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