BTEC Business Level 3: Unit 5 International Business Assignment 3. Distinction criteria met. This Assignment is very well structured with easy to read subheadings and appropriate images. Using this Assignment as your template will ensure you attain Distinction. Please read the criteria carefully b...
Qualification: BTEC Level 3 National Extended Diploma in Business
Unit number and Title: Unit 5: International Business Assignment 3
Learning Aim:
Learning aim E: Examine the strategic and operational approaches to developing
international trade
Assignment Title: Strategies and Resources
This report contains a research study on the evaluation of the success of the strategies and
also resource used by one busines. The business which has been selected is Unilever.
Introduction
Unilever
Unilever is a British multinational consumer goods company. It contains headquarters in
London, England. Unilever offers products such as energy drinks, ice cream, tea, cleaning
agents, coffee, pet food, frozen pizza, breakfast cereals, personal care, beauty products,
cheese, soft drinks, bottles water, toothpaste, chewing gum, baby food, juice, margarine,
coffee and pharmaceuticals. Unilever is also known to be the largest soap produced in the
world. All of the products that are mentioned are available in 190 countries. Unilever was
merged between the Dutch margarine producer Margarine Unie and also the British soap
maker, Lever Brother, hence the name Unilever. This was founded on the 2nd September
1929. Therefore, the company diversified from just being a maker of fats and oils and
1
, expanding the company worldwide. Unilever is also on the London Stock Exchange and also
a constituent of FTSE 100 Index. Therefore, it also has a listing on New York Stock Exchange.
5/E. P8 - Explain how products and processes have to be adapted for international
markets by a selected business.
Unilever is a global business as they operate in more than 190 countries and territories such
as Argentina, Poland and Brazil. Some of the countries do require different types of products
within the same brand in order to meet the customer needs and requirements.
Unilever have adapted to the Northeast Brazil as the there was a massive percentage of low-
income earners and the exploration target of the detergents. Unilever began environmental
scanning by examining the environment and the people who live in Brazil such as the
lifestyles, aspirations, laundry and shopping habits of the low-income earners who want to
buy the Unilever detergents but have too much of a tight income to afford it. Unilever saw
that the market for bar soap was easier access than detergent within the northeast and also
the production cost of the bar soaps was very low.
Unilever took both the cheapest and most expensive detergents within northeast and
merged the two while improving the formula and eliminating existing ingredients and called
it OMO. They also made sure to select the right packaging and size according to what
Brazilians found attractive. They had created a high-quality product which had a price
convenient to the target market. Therefore, the price was higher in the south east and lower
in the north east due to the income levels of people and can be found in major
supermarkets.
If Unilever wanted to conduct operations within Iran, it will really affect the way they
operate on day-to-day basis as Iran’s decisions are fully based on Islam and Shariah law.
Unilever must adapt to Islam to make sure all the products they sell are 100% halal and not
contain alcohol or gelatine. This can have a negative impact on Unilever as they would be
needing to change some of their ingredients within products like ice cream, pizza etc and
this can not only cost money but will also have to take the time on finding the right supplier
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller businessstudy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $33.12. You're not tied to anything after your purchase.
