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Summary Btec complete unit 12 (pass)
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Unit 12 - E-Commerce in Business Complete unit 12
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Assignment brief – QCF BTECAssignment front sheet
Qualification Unit number and title
BTEC National, level 3, National in Business Unit 12 - E-Commerce in Business
Student name Assessor name
E. Schuldink
Date issued Interim Deadline Final Deadline Submitted on
6/05 2019 10 th nov 2019 6/05 2019
Assignment title Internet Marketing in Business
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria To achieve the criteria the evidence must show Task no. Evidence
reference that the student is able to:
P1 Describe the role internet marketing has within a
modern marketing context
1
P2 Describe how selected organizations use internet
marketing
1
P3 Explain the benefits to customers of a business using
internet marketing
2
P4 Describe the benefits and opportunities to the business
of using internet marketing within the marketing mix of
3
a selected business
P5 Explain how internet marketing has made a selected
business more efficient, effective and successful
4
P6 Explain the challenges of globalization facing a selected
business when using the internet as a marketing tool.
4
M1 Analyze the benefits of internet marketing to customers
2
M2 Analyze the marketing opportunities and challenges
faced by a selected business when using internet
4
marketing.
, D1 Evaluate the effectiveness of internet marketing in
meeting customer needs for a selected business.
4
Student declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature: Date:
, Assignment brief
Qualification BTEC National, level 3, National in Business
Unit number and title Unit 12 Internet Marketing in Business
Assessor name E. Schuldink
Date issued 6/05 2019
Deadline 10 th nov 2019
Assignment title Internet Marketing in Business
How do the business use the Internet Marketing.
Assignment Brief
Internet marketing is sometimes treated as a separate type of marketing but, in this unit, you will
find that the underpinning marketing principles remain the same and are enhanced and supported
by new technologies.
The nature of technological development is such that information and communications technology
(ICT) can seem to move faster than the market itself, so products and technologies are out of date
almost as soon as they reach the mainstream customer.
In this unit you will be introduced to the main areas of marketing that have been affected by the
internet.
You will look at how the promotional aspects have been transformed, how product development has
been speeded up and even how new products have resulted from the existence of the internet itself.
You will also learn how information can be used to enable a better match between the customer and
the product.
Internet marketing, therefore, is about using the internet in achieving marketing success rather
than being about the technology itself. As customers demand more from digital technologies, the
technologists themselves are integrating functions and making it easier for more customers to take
part. This is a trend that marketers can use to their advantage.
There are challenges associated with this increased access to information, not only for the business
but also for customers and competitors, and these are examined. Learners will have the opportunity
to investigate the role of ICT in the marketing activities of a selected organisation.
Learning Outcomes
On completion of this unit you should:
1. Know what role internet marketing has within a modern marketing context
2. Understand the benefits of internet marketing to customers
3. Understand the opportunities offered to business by internet marketing
4. Understand the challenges faced by business using internet marketing
Performance: Individual work.
Delivery of work: Individual work.
Method of work: Book, internet and additional interview
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