In business unit 36 you need to come up with a small business, this report is on a new small coffee shop, with nearly 3000 words and 6 pages and a lot of statistics and information about this new potential business, its guaranteed to get you a pass! It includes a PEST analysis, customer profile, id...
The business idea
My business is a coffee shop that will be located in Twickenham in London. I chose this
location because it is a busy area, and therefore having a coffee shop there could attract
customers to come in and relax before they go back to work or go shopping. The name of
the coffee shop will be "coffee for two?". The rhetorical question attracts the customer as it
is asking them a question if they would want a coffee or not. Asking a question like this
makes the customer think about it more, meaning they will be more likely to buy a cup of
coffee; a lot of businesses use rhetorical questions in advertisements.
This coffee shop will offer customers different types of coffee, for example, latte,
cappuccino, espresso etc. As well as coffee, we will also tea and desserts like cupcakes or
brownies and ice cream. The difference between my coffee shop and others is the aesthetic
of it; my shop will have fresh smelling flowers on the tables, and then fake flowers around
the walls of the coffee shop to look good and be appealing to the eye. Fake flowers will
have to be used because it would be very expensive to look after them all the time as well
as change all the flowers every time they die, but for the small flowers on the tables it
would be fine. As well as this, a lot of people would take pictures in the coffee shop as it
would set as a nice background for them for a social media post. This will therefore then
attract more customers to come to the coffee shop which can lead to more sales.
My 3 Objectives
One objective we will follow will be to practice high ethical standards. I would like to have
ethical standards in my company as it would reflect on the business and show the
customers who we are and what we stand for. An example of this may be being good to the
environment, employees, etc; it would also give the business a good reputation and can
attract customers. One way by doing this is by using recycled coffee cups for those
customers who are on the go; and for the people who may want to eat inside, we will use
normal plates and cups and be able to reduce them and reduce waste. We will also be nice
to our employees, give them a fair hourly rate as well as holidays and benefits.
Another one is to constantly grow and expand the business. Once the shop in Twickenham
does well, we can open up new shops in new locations and get more recognition from the
public. This can therefore lead to more sales for the business as well as more customers.
Lastly, the company would like to make sure everyone can feel welcomed in our coffee
shop. I would want to make sure everyone is able to have options of foods and drinks with a
fair price. We want to be able to give our customers a fun and exciting but relaxing
experience at our coffee shop.
Coffee for two?
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