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Apuntes Introducción a la economía
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Apuntes Introducción a la economía
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LA ESTRATEGIA EMPRESARIAL. L A E S T R A T E G I A E M P R E S A R I A L .
CONCEPTO Y NIVELES DE ESTRATEGIA
1. Estrategia corporativa:
Define el ámbito de actuación de la empresa, decidiendo en
Patrón de toma de qué negocio se va a competir (negocio es producto mercado)
decisiones coherente, 2. Estrategia competitiva:
unificado e integrador, Define la forma en la que se va a actuar y a competir en
dirigido al logro de una cada negocio pudiendo buscar otras alternativas, estrategia
ventaja competitiva a nivel contrastes en la estrategia de diferenciación.
sostenible en el tiempo. 3. Estrategias funcionales:
Son las estrategias de las distintas funciones de la empresa
que apoyarán las estrategias corporativas y competitivas.
DIRECCIÓN ESTRATÉGICA:
Es el proceso de formulación de estrategias para el desarrollo de la organización, buscando obtener una mayor participación en el mercado
(competitividad estratégica) y rendimientos superiores al promedio. Es una de las principales actividades desarrolladas por los administradores
superiores de una organización.
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