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Summary Unit VI Scholarly Activity.doc Unit VI Scholarly Activity MBA 5501 Marketing Plan: Apple Inc. Company Background Apple Inc. is an American information technology firm located in Cupertino. In its nascent stages, the company focused solely on the ma$4.99
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Summary Unit VI Scholarly Activity.doc Unit VI Scholarly Activity MBA 5501 Marketing Plan: Apple Inc. Company Background Apple Inc. is an American information technology firm located in Cupertino. In its nascent stages, the company focused solely on the ma
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Unit VI Scholarly A Unit VI Scholarly Activity MBA 5501 Marketing Plan: Apple Inc. Company Background Apple Inc. is an American information technology firm located in Cupertino. In its nascent stages, the company focused solely on the manufacture and sale of personal computers. Since then, t...
unit vi scholarly activitydoc unit vi scholarly activity mba 5501 marketing plan apple inc company background apple inc is an american information technology firm located in cupertino in i
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Running head: UNIT VI SCHOLARLY ACTIVITY 1
Unit VI Scholarly Activity
MBA 5501
, UNIT VI SCHOLARLY ACTIVITY 2
Marketing Plan: Apple Inc.
Company Background
Apple Inc. is an American information technology firm located in Cupertino. In its
nascent stages, the company focused solely on the manufacture and sale of personal
computers. Since then, the company has grown exponentially and has established itself as a
leader in information technology innovation. Today, Apple is a valuable mobile phone
manufacturer with an estimated market capitalization of over $500 billion. Moreover, the
company has expanded its portfolio significantly to include operating systems, media players,
mobile phones, tablets, home appliances, and computer applications. This paper will provide
an analysis of the marketing strategies applied by Apple Inc. to discover their strengths and
drawbacks. It will also highlight the company's competitive advantage over its main
competitors in the information technology industry.
Competitive Analysis
Apple Inc. operates under significant competitive pressure. Its main competitors are
other manufacturers/developers of computer hardware and software, which include Google,
Microsoft, and Samsung (Aljafari, 2016). Microsoft is a dominant player in the computing
industry. The company has differentiated itself from other computer software developers
through consumer value and product uniqueness (Fast, reliable, user-friendly operating
system) (Aljafari, 2016). The windows operating system is incredibly popular around the
world, which is a testament to the company’s incredible brand image (Dudovskiy, 2019).
Google, on the other hand, has established itself as a leader in innovation. The company's
success in the search engine and computer applications markets is a testament to its robust,
innovative capabilities (Aljafari, 2016). Finally, Samsung differentiates itself by providing an
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