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Great example of how to use marketing planning tools with example of a new product $20.72   Add to cart
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Great example of how to use marketing planning tools with example of a new product
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  • Course
  • Marketing planning
  • Institution
  • Canterbury Christ Church University

Undergrad level: Merit grade awarded. A report using the theories and tools of marketing planning including objectives, aims, Porter's forces, PESTLE, 5 Forces, Supply chain, SWOT, Internal Analysis, Bibliography. Great example of how to use these theories.

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Document information

  • January 28, 2021
  • 1
  • 2013/2014
  • Case
  • Marketing plan for a new product launch
  • B

Subjects

  • marketing
  • pestle
  • organisational strategy
  • supply chain
  • bcg matrix
  • porters 5 forces
  • marketing planning
  • swot

Written for

  • Canterbury Christ Church University
  • Canterbury Christ Church University
  • Marketing planning
All documents for this subject (2)

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phillipshannon

Content preview

Marketing objectives

To increase awareness of the e-bike to the target segment chosen: age group 50-59

of 0.25% of the e-bike market by the end of the calendar year.

Overall budget



Payback



Target market includes:

 People wanting more economical ways of travelling around the city
 People wanting to decrease their pollution contribution
 People aged 50-59
 People who are professionals and want an efficient way to travel to work

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