Case
Year 2 Briefing document for gaming festival Advertising module
- Course
- Institution
Merit awarded. The analysis and research for gaming festival demonstrating segmentation, targeting and other important factors.
[Show more]
Seller
Follow
phillipshannon
Content preview
THE BUSINESS SCHOOLBA/BSC: BSC
YEAR 1/2/3
Year 2
(Delete as appropriate)
Student Name: Phillip Shannon
Module: Advertising Strategy
Tutor’s Name: Dr. Andrew Jackson
Student No: SHA12071099
Assessment No 1
Submission Date: 12th December 2013
Word Count: ………………………4305……………………… (excluding abstracts, appendices,
direct quotes, bibliography, diagrams and illustrations)
Students must sign here …………p.shannon………………………… to show that they have read and adhered to the
University plagiarism regulations as stated in the student handbook.
, GEEK 2014
PRESENTED BY
Rory Collins
Diliyan Ivanov
Andrei Matosci
Phillip Shannon
1
, Contents
Section Page Number
Client brief 3-4
Overview 5
Positioning
Category
Objectives 6
Single minded 6
proposition
Brand essence 6
Brand research 7-10
Competitor research 11
Target Audience 12-17
Example demographic: 18-19
‘Who am I?’
Media Plan 20-22
Creative brief 23
Creative execution 24-26
Executive summary 27
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller phillipshannon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.77. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67232 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now