Guest college (Creating value using social media): 17/11/2020
Delaware (€330 000 000 omzet)
Guide customers through their business consumptions
2 pillars:
1. RUN (CRM, e-commerce, HRM) = the core of the company
2. INNOVATE (the day after tomorrow)
Inspiration from what we see from our customers, but also from studies
(Hype Cycle Emerging Technologies)
Duration new technologies: a couple of weeks
(maximum 3 months): high process innovation → try
to prove the technology immediately and get return
Which methods choose the customers? During the
corona crisis: VR gets a lot of attraction
Low-code environments: have more capabilities,
because you can extend it, the limits are not reached
very soon
No-code environment: simple/easier environments,
you can automate, build visually , but you can’t extend
in most cases so you can reach the limits very soon
Innovation Clusters:
a) Internet of Things
➔ More possibilities regarding business models
➔ Allow systems to share information (data) to
servers so we can interact with the systems
➔ Will it become available for us? Pay-per-use
(e.g. to watch tv)
➔ From sensors to business value – IoT Platform
o Connected sanitary (which toilets are
most use in …?)
o Connected Cable Reels
o Connected Trucks
o Connected Weaving Machines
o Connected Vessels
o Connected Production Lines
o Connected Agriculture
o Connected Race Car
• Precision agriculture
• Seasonal workers
• Limited period / year
• Remote assistance
– How? Connect machine to the cloud
Via 4G we are able to have all data in the cloud → story them in database → show them to
the farmer
The farmer wants to know which part of the harvested field is good → use blocks where you
can give an overview (blue = best of the harvested field; red = worst of the harvested field)
➔ Then try to find out why this part of field isn’t good → interesting information for
the farmer
o Machine dashboard to get up to date
o Yield overview
o Detail yield overview (e.g. they find a
pipeline → affects the quality of the potato)
o Setting overview (e.g. change the speed of
the machine)
o Opinion overview
Case: Connected Bread Slicers
b) Digital Operations
DIGITAL OPS ENABLES THE RAPID
DEVELOPMENT AND ADAPTATION OF
BUSINESS PRODUCTS AND APPLICATIONS
BOOSTING BUSINESS IMPROVEMENT AND
AGILITY
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