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Dit is een samenvatting van Business English 5 uit leerjaar 2 van de opleiding Business Studies. Het document is gemaakt in 2020 en is gebruikt voor de eerste deeltoets die op 9 november plaatsvond. De herkansing hiervan is op 8 Februari 2021. H...
Engels examen:
modulebeschrijving bekijken
- eerste toets oe37a
business vocabulary units 16-29+ 32-38 (de dikgedrukte woorden)
market leader units 6,8,10 (het belangrijkste deel language work and skills)
Proeftoetsen van market leader met difficult words for each unit separately.
language work gaat over vocabulary and language review
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Business Vocabulary
Deel 1: Unit 16,17,18,19,20,21,22, Deel 2: Unit 23,24,25,26,27,28,29 Deel 3: Unit
32,33,34,35,36,37,38
Unit 16, blz 40. Strategic thinking
Strategy Countable: een plan of een reeks plannen om succes te behalen
Uncountable: de studie van de vaardigheden, kennis etc. die nodig
zijn om plannen te maken.
Strategic success Strategische succes in een commerciële organisatie wordt vaak
gemeten in termen van winstgevendheid; de hoeveelheid geld die
het verdient in verhouding tot het geïnvesteerde bedrag.
Profitability Winstgevendheid
Resource allocation Toewijzing van middelen
Objective Doelstelling
Formulate strategy Strategie formuleren
Vision Visie
Mission statement Missie
Commitment Inzet / verplichtinh
Implementation Uitvoering (van de strategie)
Future success Toekomstige succes
Profitability winstgevendheid
entry barriers Toetredingsdrempels
merge het werkwoord
merger zelfstandig naamwoord
unwieldy Onhandelbaar / onhandig / lomp
subsidiaries dochteronderneming
Disposed of Verwijderen van / afgestoten
1
, Divested je verkoopt het, uit doen
Foster = ondersteunen, ergens mee helpen
Ingenuity = heel slim ergens mee
Skunk works = Niet het gewone gebouw het is buiten het
normale gebouw, ze haan de hei op.
Emerging industry = opkomende industrieën
Mature = volwassen, tot ontwikkeling gekomen
Entrants = nieuwe binnenkomers,
Evolution = het verandert langzaam
Woorden combinaties met strategic:
Strategic move= an action with a particular purpose in relation to objectives.
Strategic partnership= when two companies work together towards a specific goal
Strategic Decision= when a company decides something important for its long-term future
Strategic acquisition= when one company buys another for strategic purposes
Strategic goal= an objective (doelstelling) the company wants to reach
Strategic vision= when someone has clear ideas about actions to take for future success
When a company:
defends= it tries to prevent competitors from being successful there / verdedigt
attacks= it starts selling there for the first time / aanvallen op de markt
establishes a foothold/ toehold in a market= it occupies a small part of the market in
preparation for gaining a larger part.
invades= it starts to be very successful there
dominates= it is the biggest competitor there /domineert
withdraws from= it stops selling there / trekt zich terug
Very strong competition in an industry can also be subscribed as:
· Cut-throat (moordenaar)
· Ferocious (woest)
· Intense (intensief/fel)
· Fierce (fel)
· Stiff (stijf; stevig; moeilijk)
Frequent combinations with competing:
Competing bids= price offers for a company in a takeover (Aanbiedingen om het bedrijf over te nemen.)
Competing offerings= products from different companies (producten van verschillende bedrijven)
Competing suppliers= companies offering similar product or services
Competing technologies= technical ways of doing something
Frequent combinations with competitive:
Competitive position= where a company is in relation to its competitors in terms of
size, growth…
Competitive pressure= the force that one competitor can bring to bear in relation to
another. (De kracht die de ene concurrent kan uitoefenen ten opzichte van de andere)
Competitive price= one that is similar to or lower than those for similar products.
Competitive threat= something that one competitor may do to weaken another’s
position.
Competitive advantage/edge= superior products, performance, etc. that a
competitor can offer in relation to others and which give it a lead over its rivals.
(Voorsprong op de concurrentie (superior producten: hogere rang, iets wat beter is))
Competitive strategy= a plan or plans for success in relation to competitors, and the
study of this in business schools.
3
, Unit 18, blz 44. Companies and their industries
Maintain In stand houden/ onderhouden
Stuck in the middle Als je tussen kostenleiderschap, differentiatie en focus zit.
The five competitive forces form Michael Porter:
↓Potential entrants
Suppliers > industry competitors < buyers
↑substitutes
A successful firm has to build and maintain its competitive advantage in relation to
these forces.
Porter says that competitive advantage can be based on:
· Cost leadership= offering products or services at the lowest cost; this is
one strategy to adopt in volume industries with competitors producing
large numbers of similar products.
· Differentiation= offering product or services that give added-value in terms
of quality or service compared to competitors.
· Focus= combining elements of the above two strategies to concentrate on
a niche - a specific part of the market with particular needs.
Unit 19, blz 46. Key strategic issues
4
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